Assistant Marketing Manager

End Date

Salary Range

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Job Description Summary

Job Description

JOB TITLE: Assistant Marketing Manager – 14 Month FTC/Secondment

SALARY: The salary banding is £39,825 - £44,250

LOCATION: Bristol, Chester, Halifax, Edinburgh

HOURS: 35 hours, full time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

Our Brands, Marketing & Experience (BMX) division plays a central role in the Group's purpose of helping Britain prosper. We deliver personalised, data-driven customer communications, build world-class brand engagement, and make sure every interaction feels relevant and human.

Join our dynamic Customer Relationship Management (CRM) Accelerator team within BMX to help bring customer plans to life As an Assistant Marketing Manager, you'll run the execution and coordination of marketing campaigns and customer lifecycle plans for the Borrowing, Homes and Transport team working on 121 Acquisition through to Retention customer experiences. This is a brilliant opportunity to develop your marketing career, working alongside cross-functional teams to deliver meaningful customer experiences and commercial impact.

What will I be doing?

• Manage CRM Marketing for Borrowing, Homes and Transport throughout the Customer Lifecycle Management funnel

• Effectively run the CRM campaigns, deliver against key jobs to be done and optimise accordingly. Maintain a consistent and dedicated focus on performance and automation to continue to drive improvements in the scale of impact from CRM Marketing.

• Running the ongoing programmes of 121 work across through Acquisition to Retention, taking successful new campaign work in from Pods to automate and scale.

• Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and employ new data and technology.

• Maintain high standards in the implementation of all campaign work to ensure we deliver against target outcomes.

• Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.

Why Lloyds Banking Group

From building a truly sustainable business to creating a place where people love to work, we need colleagues who are up for the challenge of our bold ambitions. Who are excited to push boundaries and make change happen. Together, we can grow with purpose.

What you'll need

• Customer Relationship Management Marketing – Experience delivering CRM plans that optimize audience, channel, cadence, and content across paid, owned, and earned channels. These plans support the entire customer journey and work to increase engagement, brand dedication, and commercial outcomes.

• Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words.

• Campaign Management – Deep and proven experience of assisting the delivery of multi-channel CRM campaigns safely and compliant to FCA rules, and particularly 121 email.

• Agile Models of Operating and Fast Paced – Advocates agile ways of working. Focuses on key changes required to improve marketing agility (e.g. technology, tools, organisation development, ways of working etc.)

• Control Management – experience managing budgets, workflows and risks associated with marketing plans. This includes adhering to accurate budget management and FP processes. It also includes showing the work in workflow tools like JIRA and Workfront.

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from underrepresented groups.

We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know

We also offer a wide ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days' holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that's interesting and makes a difference to millions of people? Join our journey.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.