Marketing Specialist- TOLC

Overview:

Tree of Life Canada ULC is an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation.

** NOTE: Reference checks will be conducted for potential candidates and the information collected will be used in making the final hiring decision

Primary Responsibilities:

About the Job:

The role of Marketing Specialist is integral in supporting the planning, execution, and management of a wide range of marketing initiatives including trade shows, our Annual General Sale Meeting, marketing collateral, brand development, and communications internally and externally. The Marketing Specialist will work cross-functionally to support strategic goals, maintain brand integrity, and help the review and onboarding process to incubate emerging brands & build in the independent channel.

Essential Functions:

Position Accountabilities:

Event Management & Trade Shows

• Plan, organize, and execute all trade shows and events, including Tree of Life's Annual General Sales Meeting
• Manage event budgets, billbacks, timelines, vendor coordination, and on-site logistics
• Oversee design and production of event marketing materials and Tree of Life brand assets

Marketing Collateral & Brand Assets Including Website

• Lead the creation and upkeep of marketing collateral including brochures, corporate overviews, and internal branding guidelines
• Design and manage production of promotional merchandise and give-away materials
• Develop and distribute internal and external newsletters on a regular cadence
• Coordinate and maintain organization of all brand and sales samples
• Website Design Updates
• and non-tech. updates

Marketing Support & Communications Including Social Media

• Support the Director of Marketing on daily initiatives and long-term strategic projects
• Contribute to the creation of product catalogues and other marketing assets
• Ensure consistent application of Tree of Life brand identity across all platforms and materials
• Manage public relations including press releases and advertising placements
• Social Media support including creation of posts for all platforms

Business Development & Brand Incubation

• Assist in incubating new and emerging brands for introduction to the independent retail channel
• Engage with new suppliers and support onboarding processes
• Collaborate on P&L development, brand positioning, and go-to-market strategies for early-stage brands
• Provide project management and marketing support for incubated brands throughout their initial year

Minimum Requirements, Qualifications, Additional Skills, Aptitude:

Experience and Qualifications Required

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years of experience in a marketing or events coordination role
• Strong organizational, project management, and multitasking abilities
• Proficiency in Adobe Creative Suite and Microsoft Office Suite & photo editing basics
• Excellent written and verbal communication skills
• Experience with budget management and supplier/vendor coordination
• Knowledge of retail, foodservice, or consumer packaged goods (CPG) is an asset
• High degree of self-motivation & dependability with superior attention to detail.
• Customer focused to achieve results
• Solid analytical, organizational, problem solving, written & research skills
• Sound time management skills with the ability to identify and resolve conflicts
• Strong work ethic, entrepreneurial flair
• Must be able to lift boxes – 10 to 15lbs.

Key Competencies:

• Attention to detail and a proactive approach to problem-solving
• Microsoft office
• Ability to manage multiple priorities in a fast-paced environment
• Creativity in marketing design and storytelling
• Strong interpersonal skills and the ability to work cross-functionally
• Entrepreneurial mindset with an interest in brand building