Consumer Insights

Job Details

Description
Job Title: Consumer Insights
Pure Hothouse Foods, marketed under the Pure Flavor brand, is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise. We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

With a dedicated, energetic and highly skilled workforce, we believe our employees make the difference. We offer our employees the opportunity to advance their careers in our progressive, vibrant organization.

Job Summary
The Consumer Insights Specialist is a highly strategic, expert individual contributor reporting directly to the Executive Vice President (EVP). This role is the principal driver of the company's consumer and category knowledge base. The role owns the end-to-end analytical process—from data mining and complex modeling (including retailer-scorecards, market purchase modeling, and industry trends) to compiling and presenting predictive analytics and strategic business insights directly to the executive team.

Responsibilities

• Own the advanced aggregation and complex synthesis of diverse, large-scale data sets, including syndicated data, retail POS, shopper loyalty programs, and proprietary industry intelligence, to proactively identify macro trends, category shifts, and competitive activity.
• Design, author, and deliver high-impact, value-added strategic presentations to the EVP and senior leadership, translating complex data analysis into timely, decisive insights and actionable recommendations regarding category objectives and strategic partnerships.
• Own the creation and validation of predictive market models to forecast consumer demand and product movement. Ensure these models drive consistent, data-backed strategic planning for Procurement and Sales functions, directly informing long-term category investment decisions.
• Perform comprehensive internal and external category analysis, incorporating consumer behavior, economic indicators, retail performance, and competitive movements to provide strategic thought leadership that informs category plans and critical business decisions.
• Partner with the Sales and Marketing teams to develop and deliver executive-level insights and presentations to key retail customers, positioning the company as the strategic category authority.
• Define and execute the company's category reporting structure, ensuring the timely creation and monthly distribution of standardized and customizable category reports that meet the advanced analytical needs of the Sales and Planning functions.
• Prioritize and execute urgent, high-value ad hoc analytical requests originating from the EVP, retailers, and internal senior stakeholders, ensuring rapid, accurate, and strategically interpreted findings.
• Develop and promote strong business acumen across colleague groups, collaborating on the creation of training materials and strategic action plans to ensure company goals and objectives are consistently met across the network.
• Other core expectations as defined by the company

Qualifications

• Bachelor's degree in Business, Marketing, Statistics, or a quantitative field. Master's degree preferred
• 8+ years of progressive, hands-on experience in Consumer Insights, Market Research, or Strategic Analytics, with a proven track record of influencing executive-level strategy as an individual contributor.
• Experience in the CPG or Retail industry is required.
• Advanced Microsoft (MS) Suite (Word, Excel, PowerPoint, Outlook) skills required; demonstrated ability to produce presentations, spreadsheets, graphs, and charts for high impact visual stories
• Valid Passport and ability to travel outside Canada
• Excellent verbal and written communication skills.
• Exceptional analytical skills and the proven ability to translate complex data into clear, actionable business strategies and financial recommendations for executive review.
• Must be an influential leader with a collaborative management style and ability to motivate others, fostering an environment of continuous improvement.
• Proven ability to work in a fast-paced environment, demonstrate keen attention to detail and task-related accuracy, as well as consistent follow-through skills).

Work Environment

• Hours of work may vary depending on business needs; flexibility is required.
• Role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
• The employee is regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone; specific vision abilities required by this job include close vision requirements due to computer work.

If you are looking for a challenging and rewarding career opportunity, submit your resume to Pure Flavor today
Pure Flavor is committed to providing an accessible and barrier-free environment for all individuals, including candidates and employees. We are an equal opportunity employer and comply with all applicable accessibility and accommodation legislation, including the Accessibility for Ontarians with Disabilities Act (AODA) in Canada and the Americans with Disabilities Act (ADA) in the United States. Accommodations are available upon request for candidates participating in all aspects of the selection process. If you require accommodation, please contact our Human Resources department.

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