Director Brand Experience and Communications

Director Brand Experience and Communications Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Nature Fresh Farms Grow With Us – Join the Nature Fresh Farms Team Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms® , we’re committed to nourishing people and the planet through greenhouse farming. Since 1999, our family‑owned company has pursued a simple yet profound goal: to cultivate a kinder, healthier future . Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse‑grown produce . While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision. Our journey is far from over. As we look to the future, we remain committed to: Innovation and conservation Reducing waste and promoting biodiversity Creating a more sustainable, inclusive, and friendlier world for all We are currently looking to fill a full‑time, permanent position for a Director, Brand Experience and Communications in our Marketing department. The Director, Brand Experience & Communications leads how Nature Fresh Farms’ story comes to life across every audience, channel, and experience. Reporting to the SVP, Products, Brand & Marketing, this role owns the downstream activation of the brand — translating strategy into integrated campaigns, communications, and experiences that build emotional connection and commercial impact. This role oversees the annual marketing calendar and leads integrated planning across product launches, campaigns, communications, digital channels, events, and brand experiences. Working in close partnership with the VP, Product Strategy & Brand Architecture, the Director ensures that every brand expression — internally and externally — aligns with our purpose, design system, and growth priorities. What You'll Do: Integrated Marketing & Campaigns Build and lead the annual integrated marketing calendar, aligning product launches, seasonal programs, and brand campaigns. Develop 360° campaign strategies that drive awareness, engagement, and loyalty across retail, digital, and trade environments. Oversee creative briefing, messaging, and cross‑functional alignment between Product, Sales, Operations, and Finance. Translate upstream brand and product strategies into compelling narratives that differentiate Nature Fresh in the market. Manage the measurement and reporting of campaign performance, ensuring optimization for future programs. Communications & PR Lead all corporate, brand, and external communications strategy. Serve as the brand voice guardian, ensuring consistent messaging and tone across all internal and external touchpoints. Partner with the Senior Communications Manager on media relations, executive visibility, thought leadership, and crisis communication planning. Reinforce corporate reputation through proactive storytelling that highlights innovation, sustainability, and partnership success. Collaborate with HR and Internal Communications to align messaging that strengthens engagement and reinforces company culture. Social, Digital & Content Develop and lead Nature Fresh’s digital and social content strategy, ensuring cohesive storytelling across owned, earned, and paid channels. Oversee content creation for web, email, social media, and trade communications, ensuring creative excellence and consistency. Manage community engagement and influencer partnerships that reflect our Win by Challenging mindset. Use analytics and insights to inform creative strategy, track performance, and enhance brand visibility. Partner with Marketing Operations & Workflow Manager to ensure seamless coordination and prioritization of content and campaign deliverables. Events & Experiences Lead execution of trade shows, retail activations, consumer events, and experiential marketing initiatives. Ensure brand storytelling and visual identity are cohesive across physical and digital environments. Partner with HR and People Experience teams to enhance internal brand experiences, such as company events, culture programs, and leadership communications. Manage agency and vendor partners to deliver on time, on budget, and on brand. Leadership, Operations & Collaboration Build, mentor, and lead a high‑performing team across Communications, Social/Digital, and Events. Partner closely with the VP, Product Strategy & Brand Architecture to ensure seamless alignment between upstream design and downstream activation. Collaborate cross‑functionally with Sales, Operations, and Finance to connect marketing programs to measurable business outcomes. Oversee agency relationships, scope management, and budget planning for all downstream marketing initiatives. Contribute as an active member of the Marketing Leadership Team, helping shape overall departmental strategy and culture. What You Bring: Bachelor’s degree in Marketing, Communications, or related field. 10+ years of progressive experience in brand marketing, communications, or integrated campaign leadership within CPG, food, agriculture, or consumer brands. Demonstrated success developing and executing multi‑channel marketing and communications programs that drive growth. Strong leadership experience managing teams, agencies, and cross‑functional stakeholders. Exceptional communication, storytelling, and organizational skills. Proven ability to balance creativity with operational execution and accountability. Experience in purpose‑driven or challenger brands. Knowledge of retail, shopper, and trade marketing environments. Experience with digital analytics tools and marketing automation systems. Familiarity with sustainability and ESG storytelling What To Expect: Hybrid, office‑based collaborative environment. Some travel required for events, retail activations, or media/agency engagements. Flexibility required during campaign launches or key company events. We’re searching for passionate, purpose‑driven individuals who are eager to make a difference — not just in their day‑to‑day work, but in the world around them. The right candidate is someone who shares our vision for a kinder, healthier future and lives out values that align with our own. At Nature Fresh Farms, our Core Values guide everything we do — from how we collaborate as a team to how we grow as individuals and as a business: Care – We care for our people and our communities Challenger Mindset – We reimagine what’s possible