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Marketing Director
2 weeks ago
Job Summary:
Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact?
We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to establish best practices as we bring Evanesce to our customers. If you are someone who has a creative and data-driven mind-set, you are the right person. Reporting to the Global VP, Marketing you will be responsible for developing and executing all marketing programs, and campaigns.
Responsibilities
- Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation for sales in North America
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Partner with sales, and other cross-functional teams to build & activate go-to-market strategies and sales enablement for new and existing products
- Develop a clear understanding of the competitive landscape to differentiate and position Evanesce brands and products within the industry
- Evaluate, negotiate, and implement B2B marketing partnerships with business associations to drive awareness, generate leads and demonstrate our leadership within the industry
- Implement an efficient and effective lead generation strategy for key customer segments to target, attract and convert quality leads, leveraging marketing automation, content, web, social, events and other channels
- Ensure that branding, marketing initiatives, strategy, standards, and practices are consistent
- Ensure that key performance indicators are being tracked, evaluated and that regular updates are being made to internal and external stakeholders
- Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
- Collaborate, participate in, and coordinate promotional activities or trade shows, sponsorships, events, and other marketing programs
- Negotiate contracts for services needed to execute a marketing strategy.
- Develop and distributes materials related to sales, training, and marketing.
- Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Performs other duties as assigned.
- Bachelor's degree in business, Marketing or related field required; Master's degree preferred.
- 5-7+ years of B2B marketing experience with a focus on lead generation
- Experienced in building a successful B2B brand
- Ability to create, implement, and monitor budgets
- Understanding of marketing automation and lead generation principles
- Customer-centric with an excellent understanding of analytics
- Strong analytical and problem-solving skills
- Exceptionally skilled at working in an innovative, fast-paced environment with lean resources.
- Roll up your sleeves attitude and ability to work independently in an environment of competing priorities
- Excellent verbal and written communication skills
- Ability to work in cross-functional team
- Experience in the sustainability sector is an asset
- Experience with HubSpot, Google AdWords, social media is an asset
