b2b marketing events

1 week ago


Richmond Hill, Ontario, Canada TP-Link Canada Inc. Full time

We are hiring About us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive. Join us in driving the future of connectivity — we're passionate about what we do

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do

The
B2B Marketing Events & Operations Coordinator
supports the execution of TP-Link Canada's B2B, ISP, DMR, and vertical marketing initiatives. This role is ideal for someone who is excited about marketing in the technology space,
particularly in networking, Wi-Fi solutions, surveillance systems, and cloud-managed infrastructure used by businesses, enterprises, service providers, and large facilities.
It's a great fit for someone who enjoys understanding how technical products solve real business problems and wants to grow within a fast-moving B2B environment.

This position focuses on event planning, tradeshow support, logistics coordination, lead processing, operational tasks, and on-site content capture.

The role supports the execution of
50+ channel, vertical, DMR, ISP, and partner events annually
, along with
monthly national OCNA certification trainings
.

It's an excellent opportunity for a highly organized, detail-oriented marketer who wants to build hands-on experience across events, operations, and demand-generation activities in the tech industry

Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume

Location:
 On-site | 88 Fulton Way, Richmond Hill, ON

Type:
 Full-Time | Salary + Benefits + Paid Time Off

Reports to:
 Marketing Lead, B2B/ISP Strategy

Job Requirements:

·      Diploma or degree in Marketing, Communications, Business, or related field

· years of relevant work experience in a dedicated marketing/ branded communications position, advertising, and event marketing or a similar fast-paced environment is required

·      Proficient with Microsoft PowerPoint, Excel, and Word

·      Familiarity with CRM, SharePoint, or CMS platforms (training provided)

·      Strong organizational skills and exceptional attention to detail

·      Ability to manage multiple tasks and deadlines in a fast-paced environment

·      Comfortable with logistics, scheduling, and hands-on event preparation

·      Strong communication and teamwork skills

·      Willingness to support occasional early-morning, evening, or travel-based events

·      Positive, proactive attitude and eagerness to learn

·      Eligibility to work in Canada

Essential Duties & Responsibilities:

1.    Event Planning & Execution


• Support planning and execution of partner, DMR, ISP, OCNA, and vertical events


• Research and recommend venues, AV setups, catering, and room layouts


• Request and compare venue quotes; maintain the event calendar


• Assist with onsite setup, registration desk, badges, and materials


• Prepare event setup/teardown checklists and assemble event kits and swag


• Capture event setup photos for internal reference

2. Logistics, Shipping & Materials Coordination


• Coordinate shipping of demo units, banners, signage, and marketing materials


• Prepare all shipping labels, packing lists, and venue forms


• Work with Logistics/Warehouse on pallet prep, pickup scheduling, and deliveries


• Track shipments to ensure materials arrive on time


• Manage inventory of demo gear, event materials, and marketing assets


• Pack/unpack materials and maintain an organized storage area

3. Lead Collection & CRM Processing


• Collect leads from tradeshows, webinars, OCNA, and partner events


• Clean, standardize, dedupe, and tag lead data accurately


• Upload processed leads into the CRM and notify sales teams


• Maintain a weekly lead intake spreadsheet and conduct monthly audits

4. Marketing Operations & Administrative Support


• Update SharePoint lists (Partner Requests, Demo Kits, Events, Shipments)


• Support the Starter Kit workflow (statuses, dates, approvals)


• Manage event/webinar registrations, confirmations, and reminders


• Handle event/logistics inquiries via the marketing inbox


• Make basic CMS updates (copy and assets)


• Pull simple performance metrics (attendance, registrations, email opens)


• Assist with event cost summaries and operational reporting


• Maintain internal documentation, shared folders, and asset organization

5. On-Site Content Capture


• Capture photos and video at tradeshows, OCNA sessions, partner events, and roadshows


• Film B-roll of product demos, partner interactions, and behind-the-scenes moments


• Record short testimonial clips when possible


• Upload raw footage daily and provide quick-turnaround clips during major events


• Coordinate with the Marketing & Content Coordinator on content requirements

Performance Expectations

This role includes clear Key Performance Indicators (KPIs) related to


• event execution quality


• logistics accuracy


• lead-processing completeness


• content capture reliability


• internal workflow accuracy

KPIs will be defined during onboarding, reviewed quarterly, and tied to growth, execution quality, and operational reliability.

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.


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