Global Campaigns Specialist

6 days ago

Toronto, Canada Okta Full time

**Get to know Okta**

Okta is The World's Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team We're building a world where Identity belongs to you.

**Job Summary**:
As a Marketing Campaign Specialist, you will be responsible for executing and optimizing demand generation campaigns across various digital channels. You will play a key role in managing campaign execution, tracking performance metrics, and identifying trends to enhance engagement and conversion.

**Key Responsibilities**:

- Plan, execute, and optimize demand generation campaigns to support product launches and promotions.
- Analyze campaign performance and report on key trends, insights, and opportunities.
- Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue.
- Assist with localizing and translating content for different markets.
- Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging.
- Assist in A/B testing strategies to improve conversion rates and campaign effectiveness.
- Track campaign KPIs and prepare performance reports for stakeholders.
- Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

**Qualifications & Skills**:

- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in B2B marketing campaign execution and demand generation.
- Proven experience with campaign best practices, process adherence, and accurate reporting.
- Strong attention to detail.
- Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google or similar platforms.
- Excellent analytical, organizational, and project management skills.
- Strong communication and collaboration abilities.

LI-Hybrid

**What you can look forward to as a Full-Time Okta employee**
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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