Marketing Manager, Industrial

**At Beedie, we foster talent, encourage innovation, and reward success.**

We’re always looking for like-minded people to join our team and share our passion for doing the best work of our lives. Our approach is simple: we work hard, we have fun, and we make a difference. And, we’ve been recognized as a top employer provincially and nationally. Our people are the heart and soul of our organization. If you are passionate, hardworking, ambitious, and want to be part of a dynamic and growing company that will take your career forward, join us.

**Position Overview**

**Industrial Marketing & Communications**:

- Work closely with Marketing Director, Industrial to determine, activate, and achieve the annual Industrial Marketing Strategy & Communication plan in accordance with stated corporate and divisional objectives via the activation of an OGST framework (Objectives, Goals, Strategies, Tactics)
- Develop annual and quarterly project-specific and industrial marketing budgets aligned with strategic goals, campaign objectives, and business forecasts. Prioritize spending based on expected ROI, while balancing short-term campaign execution with long-term brand-building initiatives.
- Manage the implementation of key industrial-specific marketing and communication initiatives including regional and national advertising campaigns, press releases, and other media opportunities
- Manage Beedie’s social media channels: Facebook, Instagram, Twitter, LinkedIn, while working with a third-party social media consultant
- Manage the execution of all Beedie Industrial events
- Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Industrial team to utilize
- Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website
- Track and advocate for new market trends specific to platforms, technologies, and marketing tools

**Implementation of Project Marketing & Sales Strategies**:

- Oversee all project marketing execution through the sales cycle including the development of project marketing/sale strategies and budgeting, right through to project naming and brand design, collateral suite creation, and sales campaign activation
- Manage Beedie’s project listing teams to ensure all external-facing marketing campaigns and collateral are executed at an industry-leading standard

**Brand Guardianship**:

- Advocate the importance of the Beedie brand, consistency of messaging, and quality marketing solutions
- Ensure Beedie’s visual guidelines and standards are adhered to, and all marketing collateral and activities are aligned to our brand position and standards
- Continuously identify and act on new opportunities for audience growth and brand awareness, through the further development of external communications to enhance brand presence

**Leadership**:

- Act as a Marketing team leader and inspire all members, through leading by example, to contribute fully to the achievement of objectives laid out in annual departmental and individual goals
- Provide mentorship to team members through team building and maintaining a culture of growth, development, loyalty, and engagement
- Work with the Marketing Director, Industrial to conduct an annual audit of existing communications strategies, messages, and tactics to ensure consistency with the Industrial division’s business objectives
- Advocate for and facilitate the sharing of best marketing practices across all offices

**Desired Skills and Experience**:

- Highly creative with a strong passion for design
- Deep commitment to marketing and brand development
- Strong understanding of product positioning and market strategy

- Strong work ethic, self-motivated, and proactive mindset
- Excellent attention to detail and organizational skills
- Proven ability to thrive in a fast-paced, highly collaborative environment
- Excellent communication skills including verbal, written, and graphic with strong grammar/proofreading ability
- Post-secondary education in marketing, communications, public relations, or a related field
- Minimum of 5 years of experience in marketing
- Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office

**_
Please include a portfolio showcasing recent campaigns you have designed and managed._**

** We value your interest in Beedie. While we can only respond to shortlisted applicants, we will keep your information on file and consider you for future opportunities as they come available.