Manager, Digital Strategy

**Manager, Digital Strategy**

**Full-Time, Temporary - 20-month Contract**

**Hybrid Eligible**

**Expected Start Date**:As soon as possible, no more than 3 weeks after offer acceptance
- Vancouver Foundation acknowledges that we carry out our work on the lands of Indigenous nations throughout colonial British Columbia. Our office is located on the unceded, ancestral, and traditional territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Sel̓íl̓witulh (Tsleil-Waututh) peoples._

**Accessibility**
- Vancouver Foundation's office is located on the second and third floors of a building with an elevator for access to the office, and an accessible, single-stall, gender-neutral washroom that includes a shower. Vancouver Foundation has a hybrid working model, with both work from home and in-office options available to staff. These options are position dependent._

**About Us**

Vancouver Foundation is a community foundation that serves Vancouver and all of BC. We bring together the generosity of donors with the ideas and energy of people and communities across the province. Every year we fund a diverse mix of grants, both large and small, that help to build healthy, vibrant, equitable, and inclusive communities. Considered a leader in responsive grantmaking and systems change, Vancouver Foundation is the most significant funder of charities in BC outside of government.

As a community foundation, we're committed to ensuring everyone has a place in our mission. We are on a journey to actively align all aspects of our work — both internally and externally — to our commitment to equity, inclusion, and a more just society.

**About You**

You are ready to join us as we explore and shape how Vancouver Foundation might do even more to align justice, equity, diversity, and inclusion with our culture and our mission.

**About the Position**

The Manager, Digital Strategy will have three main responsibilities:

- Develop and implement data-driven strategies to support organization-wide digital communications.
- Strategize and manage the user experience of all digital platforms including overseeing UX research, design, testing, and implementation on an iterative basis.

The Manager, Digital Strategy is a natural collaborator with an innovation mindset and a track record of successful project management. This position collaborates closely with IT and other stakeholders across the entire organization.

**Main Responsibilities**
- Plan robust digital growth objectives; design and deliver strategies for digital communications including Vancouver Foundation websites, and various external and internal platforms across a broad range of stakeholders.
- Design, create, and manage dynamic campaigns that support audience journeys.
- Develop and maintain audience reports in Salesforce and maintain audience segments in Marketing Cloud Account Engagement (formerly Pardot).
- Develop a robust web strategy and manage content, development, and SEO for Vancouver Foundation's main website and related domains.
- Use data and analytics from multiple sources to produce metrics, track progress, guide decision making, and adapt strategies in real time.
- Oversee user experience research, design, testing for all digital platforms.
- Lead audience analysis projects including qualitative and quantitative research design, research execution, and analysis. Co-create deliverables like audience personas and journey maps.
- Train and collaborate with colleagues on strategies for streamlined data management and integration across platforms.
- Develop supports and train colleagues in digital marketing tools, website platforms, and internal communications tools to build communications capacity across the organization.

**Desired Experience/Education/Skills**
- About 5 years of experience in digital communications, user experience research, and marketing.
- A sound working knowledge of communications principles and practices with strong experience in leading digital strategy.
- Knowledge of UX best practices, as well as experience in UX research, design, and testing. Experience designing and executing user research projects including a variety of qualitative and quantitative research methods.
- A strong team player, comfortable working within cross-functional teams in a multi-stakeholder environment.
- A strategist with a track record of designing, implementing, and adapting strategy across digital platforms to enhance user experience and better align with audience journeys.
- A project manager, with a proven ability to deliver on multiple projects at the same time.
- Strong written and verbal communications skills, including the ability to communicate with non-technical audiences using plain language.
- Ability to build and maintain constructive relationships.
- Experience managing website content management systems (CMS). Experience with WordPress, Salesforce Experience Cloud sites (formerly Salesforce Communities), and Drupal is preferred.