Digital Marketing Manager

2 days ago

North York, Canada HomelifeCimerman Real Estate Ltd., Brokerage Full time

HomeLife is looking for a Digital Marketing Manager in Toronto to develop, implement, track, and optimize digital marketing/lead generation campaigns to promote brand awareness and deliver a consistent pipeline of B2B/B2C leads.

Reporting to our President and working closely with our Head of Transformation, you will be a key member of our Marketing team. In this hands-on role, you will help define an actionable roadmap, and execute digital marketing strategies that support and accelerate our business goals.

**Your Impact**:

- Develop and execute targeted lead generation campaigns through effective Google PPC and social media ad campaigns
- Provide innovative solutions to creative problems, be a thought leader to our team, and serve as the go-to person when solutions are needed
- Analyze customer and market insights for the creation of targeted marketing strategies
- Be an early adopter of social media trends and technologies to align with HomeLife’s reputation as a trendsetter and disruptor of the status quo
- Motivate and train our members on social media and brand marketing via monthly Zoom meetings and webinars
- Solve complex problems and bring new ideas to life

**Requirements**:

- Work on-site from Monday to Friday, 9 am to 5:30 pm
- Bachelor’s degree in Marketing or related field
- Minimum of 3 years experience in digital marketing and social media management; creating social media posts, running & monitoring ad campaigns, and managing business pages & profiles
- Strong understanding of push/pull marketing, lead generation, SEO, SEM, PPC, and Google Analytics
- Ability to create digital media including graphic designs, videos, and photos
- Energetic, comfortable with being in front of a camera, sociable, enjoys creating content independently and with others
- Strong editing and proofreading skills with an emphasis on business writing
- Proven experience as a content creator, with the ability to write compelling marketing copy
- Excellent written and verbal communication, interpersonal and organizational skills
- Strong project management skills; self-motivated and able to prioritize and manage multiple projects and resources

**Bonus Skills and Experience**:

- Marketing experience in the real estate industry
- CMS experience and/or working knowledge of WordPress

**Job Type**:Permanent, Full-Time, On-Site

**Location**:3500 Dufferin Street, North York ON

HomeLifeCorporate #WeAreHiring #DigitalMarketing #LeadGeneration #DemandGeneration #BrandAwareness #Content Creation #SocialMediaStrategy #PushMarketing #PullMarketing

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