Marketing Sales Executive
2 weeks ago
**Responsibilities**
- Planning
- Develop and implement annual and quarterly sales and marketing plans that will introduce community influencers and other referral sources with the residence leading to on-site engagement.
- Prospect Management
- Work closely with the CEO and Management staff to maximize the number of prospects that become residents.
- Marketing
- Research, plan, budget and coordinate the execution of on-site and off-site marketing events that attract prospects and referral sources.
- Plan, budget and coordinate regular “one-on-one” meetings with community influencers and seniors’ groups that will educate and keep them current on the residence’s offerings and services. Seek out and negotiate sponsorships if possible.
- Plan and implement digital marketing; including but not limited to: LinkedIn, Facebook, Newsletters, blog, etc.
- Tour and Sales Management
- Do walk through of the grounds to ensure best presentation.
- Book and conduct tours of the residence with prospects, family and community influencers.
- Administration and Reporting
- Assume responsibility for all administrative duties related to managing the database and prompt communication with prospects using CRM.
- Complete all marketing reports promptly and correctly.
**Qualifications**
- Minimum Bachelor’s degree (Masters preferred) in one of the following or a related health profession: Social Work, Marketing, Social Psychology, Gerontology preferred.
- Knowledge of and experience in the seniors’ market, public health sector and private health sector.
- Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events.
- Experience in developing and managing budgets.
- Experience in event planning.
- Experience with Customer Relationship Management systems.
**Compensation**
A competitive compensation package has been designed to attract top performers.
Pay: $50,000.00-$70,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Work Location: In person
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