Marketing Manager- Online and Offline Channels

5 days ago

Toronto, Canada Spirit of Math Schools Inc. Full time

**Job Overview**:
**Develop and implement marketing strategies**:

- Create and execute innovative marketing strategies that integrate both online and offline channels to drive brand awareness.
- Write, create, execute, analyze, and optimize engaging communication to prospective students throughout the enrollment funnel including supporting content development for a comprehensive communication flow through our CRM.
- Drive brand positioning and messaging consistency across all platforms.
- Develop and maintain a marketing calendar that ensures corporate goals are met within the timelines expected.
- Ability to analyze and create action plans from marketing data as a result of on and offline campaigns.
- Plan and execute strategies aligned with and advancing the in-person campus enrollment plan.

**Online Marketing**:

- Manage and optimize digital advertising campaigns, including social media, PPC, and display advertising.
- Oversee content creation for online platforms, ensuring alignment with brand identity and marketing objectives.
- Monitor and analyze website analytics, user behavior, and campaign performance to optimize for success.
- Monitor and respond to additional needs of the website as well as new programs being launched.

**Offline Marketing**:

- Plan and execute traditional marketing campaigns, such as print, radio, and TV advertising.
- Coordinate participation in industry events, trade shows, and sponsorships to enhance brand visibility.
- Collaborate with graphic designers and print vendors to create impactful offline marketing materials.

**Team Leadership**:

- Supervise and mentor a team of marketing professionals, providing guidance and support.
- Foster a collaborative and innovative work environment that encourages creativity and continuous improvement.
- Ability to translate franchise owners' needs per market into driven marketing campaigns.

**Cross-Functional Collaboration**:

- Work closely with sales, product development, and other departments to ensure cohesive and integrated marketing efforts.
- Collaborate with external agencies and vendors to maximize the impact of marketing initiatives.

**Budget Management**:

- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
- Track and report on ROI for all marketing activities.

**Qualifications**:

- Proven experience as a Marketing Manager with a successful track record in both online and offline marketing.
- Strong understanding of digital marketing trends, SEO, SEM, and social media platforms.
- Background with traditional marketing channels, including print, radio, and TV.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.

To promote cooperation, inspire confidence, and release the genius in every child.

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