Digital Marketing and E-commerce Coordinator

2 weeks ago

Toronto, Canada The Swatch Group (Canada) Ltd. Full time

**Job description**:
This role is responsible for executing digital marketing directives from the Brand Manager and HQ for Hamilton Canada, ensuring seamless coordination and support of all local E-Commerce activities to optimize sales. The Digital Marketing and E-Commerce Coordinator drives digital marketing strategy and vision, acting as the primary contact for end consumers and internal departments regarding all Hamilton digital marketing and E-Commerce activities.

**Benefits**:

- Health benefits, including dental and vision coverage
- RRSP contributions with company match
- Company discount
- Life insurance
- Paid Vacations
- Paid sick days

**Responsibilities include**:
**Digital Marketing**
- Prepare and distribute newsletters, manage mailing lists.
- Partner with vendors and ensure third-party sites consistently uphold Brand Guidelines.
- Collaborate with Hamilton HQ, Sales Team, and Brand Manager to develop and implement a digital marketing strategy.
- Manage SEO (keywords and descriptions) and leverage web analytics (Google Analytics) to drive traffic and engagement.
- Evaluate media campaign performance and forecast digital marketing efforts, leveraging market research to identify emerging trends and optimize strategies.

**E-Commerce**
- Conduct manual checks on pending orders and ensure timely release.
- Analyze ecommerce metrics to propose strategic, data-driven changes.
- Oversee and maintain Hamilton’s ecommerce product assortment and stock, in collaboration with the Operations team.
- Update e-commerce site content, highlight new collections, and monitor site traffic to drive engagement. Coordinate with Hamilton HQ on product display, site layout, and copy.
- Liaise with various departments (Finance, IT, warehouse, etc.) to troubleshoot issues with checkout processes, inventory quantities, price inaccuracies, payment issues, delivery dates, and ensure precise financial and transactional data capture.

**Customer Support**

**Inventory Management**
- Coordinate with the Brand Sales Coordinator to reserve appropriate inventory quantities for e-commerce.
- Liaise with the warehouse and logistics team to follow up on pending orders, shipment address changes, returns, exchanges, and transfers.

**Profile**:

- Ability to manage customer service cases from inception to completion.
- Strong sense of tact and diplomacy, with professional communication skills in English (French is a plus).
- Flexible and open approach to tasks.
- Collaborative, able to build relationships with other teams and departments.
- Energetic and passionate about the brand and company, with an interest in continuous improvement and idea sharing.

**Professional requirements**:

- 2+ years’ experience in digital marketing and e-commerce.
- Bachelor’s degree in Business, Marketing, Public Relations, or Communications.
- Understanding of the digital shopping process and customer experience.
- Knowledge of back-office management, payment processes through PSP and acquirers.
- Local knowledge of digital marketing activities.
- Proficiency in web analytics.
- Ability to handle multiple projects and adapt to shifting priorities.
- Highly analytical and data driven.
- Proficient in Magento or other CMS, SAP, Sprinkler, Photoshop, MS Office Tools (Excel, PowerPoint), Google Analytics, Google Webmaster, Calleo, and Social Media analytics (Facebook & Instagram

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