Marketing and Social Media Coordinator

3 days ago

St Catharines, Canada Goodwill Industries Niagara Full time

**Job Overview**:
**Key Responsibilities**:
**Develop Marketing Plan**:

- Create a strategic marketing plan aligned with Goodwill Niagara’s goals and objectives.
- Set annual goals for community engagement and brand visibility.

**Content Creation**:

- Design and produce compelling content for various marketing materials including billboards, advertisements, and social media.
- Ensure content reflects the marketing plan and resonates with target audiences.

**Market Research**:

- Conduct thorough market research to determine target audiences and understand their needs and preferences.
- Analyze market trends to inform marketing strategies and campaign development.

**Advertising Design**:

- Develop and design eye-catching billboards and other advertising materials to enhance brand awareness.
- Collaborate with graphic designers and other stakeholders as needed.

**Social Media Management**:

- Create, curate, and post engaging content across various social media platforms.
- Develop and track Key Performance Indicators (KPIs) to measure the impact of social media efforts.

**Community Engagement**:

- Promote Goodwill Niagara’s initiatives and programs within the community through strategic marketing and social media activities.
- Organize and participate in community events to boost brand presence and engagement.

**Impact Tracking**:

- Monitor and evaluate the effectiveness of marketing materials and social media posts.
- Report on community impact and adjust strategies based on performance metrics and feedback.

**Collaboration**:

- Work closely with the Director of Marketing and other team members to ensure consistency and alignment of marketing strategies.
- Coordinate with external vendors and partners for advertising and promotional activities.

**Qualifications**:

- College level Marketing, Communications, Business, or a related field.
- Proven experience in marketing, social media management, and content creation.
- Strong proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and tools (e.g., Hootsuite, Google Analytics).
- Excellent graphic design skills with experience using design software (e.g., Adobe Creative Suite).
- Strong communication and organizational skills.
- Ability to analyze data and derive actionable insights.
- Creative thinker with attention to detail and the ability to work independently and as part of a team.

**Working Conditions**:

- 1 year contract with potential full time after 1 year
- 30 hrs/week
- Some evening and weekend work may be required for events or deadlines.
- Ability to travel locally for community events and meetings.

We foster an environment of inclusion and belonging, so everyone feels valued, respected, and heard. Goodwill Niagara is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. If contacted for an interview or employment opportunity, please advise if you require an accommodation.

We appreciate your curiosity about this employment opportunity. Only those applicants under consideration will be contacted.

**Job Type**: Fixed term contract
Contract length: 12 months

Pay: $23.00 per hour

Expected hours: 30 per week

Schedule:

- Evening shift
- Morning shift
- Weekends as needed

**Experience**:

- Social media management: 1 year (preferred)
- Digital marketing: 1 year (preferred)

Work Location: In person

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