Lead Generation Specialist

Ascend Fundraising Solutions partners with nonprofits and foundations, supporting their fundraising efforts through innovative lottery programming. We help organizations maximize revenue, enabling them to fulfill their critical missions. To date, Ascend has helped raise over $1.4B for charities, and we’re seeking a driven individual to help us further our impact.

Ascend Fundraising Solutions is seeking a proactive and detail-oriented **Lead Generation Specialist / Sales Coordinator** to support the rapid growth of our Non-Profit and Charities division. Over the past year, our customer base has doubled, driven by the establishment of exciting new business lines that are reshaping charitable fundraising.

As a key contributor to the Non-Profit and Charities business line, you will play a critical role in generating qualified leads, maintaining CRM data integrity, and driving the success of outbound sales campaigns. This is a unique opportunity to support the division’s growth while contributing to meaningful work that empowers charities to maximize their fundraising potential.

**Key Responsibilities**

**Lead Generation**
- Identify and maintain up-to-date contact information for target accounts, including Tier I, II, and III accounts in the Non-Profit and Charities business lines.
- Seek out new prospective accounts that fit our Ideal Customer Profile (ICP) outside of pre-established account lists to continuously grow the prospect base.
- Assign cold-call tasks to AEs for outbound activity and ensure appropriate follow-ups are completed.

**CRM and Data Management**
- Ensure CRM hygiene, including accurate opportunity pipeline management, duplicate account resolution, and maintenance of clean account data.
- Conduct administrative tasks such as updating dashboards, managing sales reports, and ensuring seamless CRM functionality for the sales team.

**Inbound Lead Qualification**
- Qualify inbound leads to ensure they meet the necessary criteria for further engagement.
- Distribute qualified leads to the appropriate AEs and track follow-up progress to maximize conversion rates.

**Reporting and Analytics**
- Support the Revenue Team Lead in creating dashboards, performance reports, and other analytics to track outbound efforts, pipeline health, and lead-generation outcomes.
- Provide insights into outbound campaign performance and recommend strategies to improve lead conversion rates.

**Qualifications and Skills**

**Education**: Bachelor’s degree in business administration or a related field preferred.

**Experience**:

- Proven Track Record**: 1-3 years of experience in lead generation, sales coordination, or a similar role, with demonstrated success in achieving measurable results and meeting or exceeding goals.
- Experience with sales tools such as Salesforce CRM, Outreach, LinkedIn Sales Navigator, and Gong is highly desired.

**Skills**:

- Strong hunter mentality with a proven ability to proactively seek new opportunities.
- Experience leveraging technology to create efficiencies and maximize output and productivity.
- Exceptional communication skills, both written and verbal.
- Strong organizational and multitasking abilities, with a keen eye for detail.
- Ability to work collaboratively with sales teams and adapt to a fast-paced environment.

**What We Offer**
- **Hybrid Work Environment**: Employees work both in-office and remotely, ensuring flexibility and collaboration.
- **Competitive Compensation**: Includes a competitive salary and performance-based bonus structure.
- **Retirement Savings Program**: Matching RESP contributions to support your future.
- **Growth-Oriented Culture**: Thrive in an environment that values innovation, personal development, and success.
- **Mission-Driven Impact**: Contribute to meaningful work by supporting charities in achieving their fundraising goals.

**Job Types**: Full-time, Permanent

Pay: From $60,000.00 per year

Additional pay:

- Commission pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- sales: 2 years (required)
- Lead generation: 2 years (required)
- Business development: 2 years (required)

Work Location: Hybrid remote in Toronto, ON M2N 7J1