Bilingual Content Writer

7 days ago


Toronto, Canada We Are Social Full time

**THE ROLE**
We’re looking for a culture-obsessed Bilingual Content Writer to join our Editorial team. You’ll help shape the voice of some of Canada’s biggest regulated brands in lottery, gaming, and alcohol, turning complex rules into thumb-stopping content that’s compliant, engaging, and culturally relevant.

This isn’t just about writing captions and ad copy, it’s about understanding how brands come to life on social, what makes audiences truly engaged, and how to adapt that magic seamlessly on a national level when speaking with French and English consumers.

**WE ARE**

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

**WHY YOU’LL LOVE IT HERE**
- We like to laugh, we live for celeb gossip and we’re great on AUX.
- Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
- From carbon offsets to community kitchens, we’re passionate about making a difference.
- Did we say snacks? Because we have great snacks.

**YOU ARE**
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends - you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

**What You’ll Do**
- Write and adapt content across organic and paid social in both English and French.
- Partner with strategists, content creators, designers, and social media managers to bring ideas to life with a strong, consistent brand voice.
- Ensure all copy is accurate, on-brief, and aligned with regulatory and compliance requirements.
- Stay tapped into culture, trends, and platform shifts, and know when a moment is right for the brands you work on.
- Collaborate closely with internal teams and clients to balance creativity with compliance.

**What You Bring**
- Native-level fluency in French and English, with the ability to write clear, engaging, and culturally relevant copy in both.
- 2-4 years of experience in content writing or copywriting, specifically for social media.
- Familiarity with (or eagerness to learn about) regulated industries like lottery, gaming, or alcohol.
- Strong attention to detail. You can spot a typo, nuance, or compliance risk a mile away.
- You know and understand how to craft copy for various paid social formats across channels like Meta, Snapchat and Pinterest.
- A love for culture, social media, and storytelling. You’re the person who knows the meme before it hits the group chat.

**WHY SHOULD YOU JOIN OUR TEAM?**

At We Are Social, we don’t just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here’s what you’ll get:

- We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated private wellness room (in select offices)
- Regular team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more We are obsessed with learning and being better humans
- In-house learning & development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Focus on developing and recruiting BIMPOC Talent
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

- Flexible benefits to support your individual lifestyle and life stage - with access to a personal wellness spendin


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