Digital Marketing Manager
1 week ago
**Job Overview**
**Responsibilities**
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to the company website.
- Manage and optimize online advertising campaigns across platforms such as Google Ads, ensuring maximum ROI.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
- Utilize SEO best practices to enhance website content and improve organic search rankings.
- Analyze performance metrics using tools like Google Analytics to track campaign effectiveness and make data-driven decisions.
- Collaborate with graphic designers to produce visually appealing marketing materials that align with brand guidelines.
- Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
- Provide training and mentorship to junior marketing staff as needed.
**Requirements**:
- Proven experience in digital marketing management or a similar role.
- Strong knowledge of HTML and CSS for effective website management and optimization.
- Proficiency in Google Ads and analytics tools for campaign tracking and performance analysis.
- Familiarity with SQL for data management and reporting purposes is a plus.
- Experience with SEO strategies to enhance online visibility.
- Excellent research skills to stay updated on industry trends and best practices.
- Creative mindset with experience in graphic design preferred but not required.
- Strong communication skills, both written and verbal, with the ability to work collaboratively in a team environment.
**Job Types**: Full-time, Part-time
Pay: $20.00-$25.00 per hour
Expected hours: 20 - 40 per week
Schedule:
- Monday to Friday
Work Location: In person
Expected start date: 2025-02-10
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