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Digital Advertising Specialist
2 weeks ago
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — **AutoTrader.ca**, **AutoSync**, **Dealertrack Canada and CMS** — help Canadians buy, sell, and finance vehicles with confidence.
As part of **AutoScout24 group**, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
We are seeking a skilled and strategic Digital Advertising Specialist to oversee, manage, and optimize our digital advertising campaigns across various platforms. This role combines responsibilities from both digital strategy and ad operations, making it ideal for someone with a strong grasp of both campaign management and technical ad operations. The Digital Advertising Specialist will be responsible for end-to-end campaign execution, from planning and launching to optimizing and reporting on results. Working closely with internal teams, this individual will ensure that campaigns run smoothly and meet our clients' goals by employing data-driven insights and optimizing ad performance.
**Key Areas of Responsibility**:
1. Campaign Management & Execution
- Plan, create, and manage digital ad campaigns across multiple platforms, including Search, Social, Display, and Programmatic channels.
- Set up and launch campaigns, coordinating with Creative, Product, Content, and Data teams to ensure all elements are ready for launch.
- Implement keyword sourcing, audience targeting, and creative trafficking to maximize performance and relevance.
- Conduct regular performance analysis to identify key improvement areas and deliver actionable insights.
- Manage audience data for advanced targeting and behavioral retargeting, optimizing for various objectives and
KPIs.
2. Optimization & Performance Analysis
- Conduct in-depth optimization of campaigns to ensure they are delivering within acceptable KPI ranges.
- Develop and schedule ongoing optimization processes, including ad testing, A/B testing, and targeting adjustments.
- Utilize data-driven insights from platforms like Google Analytics, audience data platforms, and reporting tools to adjust strategies for improved outcomes.
- Identify missed revenue opportunities and provide inventory forecasts and optimization suggestions.
3. Reporting & Insights
- Monitor, review, and produce comprehensive reports on ad campaign performance across different channels.
- Deliver weekly performance updates, analyze campaign metrics, and prepare monthly performance reviews.
- Utilize MS Excel and other reporting tools to present data in a meaningful way, ensuring clients and stakeholders are updated on campaign results and trends.
4. Stakeholder & Client Relationship Management
- Collaborate with internal account and sales teams, providing insights and strategic recommendations to meet client goals.
- Participate in client meetings, presenting findings and suggesting proactive improvements to enhance campaign performance.
- Work with Trader Sales reps and clients to develop custom campaigns based on unique objectives, facilitating seamless communication to meet client needs.
5. Testing & Continuous Improvement
- Develop and implement testing and optimization processes to enhance team effectiveness and program performance.
- Drive continuous improvement initiatives, focusing on operational efficiency, onboarding processes, and testing of new ad formats or targeting capabilities.
- 3+ years of hands-on experience in digital media buying, campaign setup, and ad operations across Google Ads, Microsoft Ads, Facebook Ads, and programmatic platforms (e.g., DV360).
- Proficiency in MS Office, especially Excel, for data analysis and reporting.
- Solid understanding of ad operations and programmatic platforms, including behavioral targeting, retargeting, and inventory forecasting.
- Experience in setting up and managing campaigns in search, social, display, and programmatic environments, including CPM, Programmatic Guaranteed, and Preferred deal campaigns.
- Basic knowledge of Google Analytics, Data Management Platforms (e.g., Adobe, Lotame), and reporting tools.
- Strong quantitative and qualitative analytical skills to identify trends and communicate actionable insights.
- Excellent written, oral, and interpersonal skills with the ability to communicate effectively at all levels.
- University degree or college diploma, preferably in Marketing, Business, or a related field.
- Google Ads Certification and fluency in both English and French (preferred).
This is a unique opportunity for an individual passionate about digital marketing and ad operations, eager to make an impact by blending strategy with hands-on execution. If you are results-driven, proactive, and ready to take on a dynamic role, we’d love to hear from you
What’s in it for you
- We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
- Gym discounts
- Em
