Associate Director, Event Marketing

**Help us create healthier futures as an**

**ASSOCIATE DIRECTOR,**

**EVENT MARKETING**

**ABOUT US**

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering an unmatched donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and leading in digital charity.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in everything we do. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Associate Director, Event Marketing.

**Position Status**: Permanent Full-Time

**Available**: Immediately

**Description of the Position**:
Reporting to the Director of Segment Marketing, the Associate Director, Event Marketing leads the working team accountable for all peer-to-peer events (digital and in person) and all aspects of conversion and participant journey marketing for special events. The Associate Director will oversee all aspects including ideation, governance, planning, and end-to-end program execution, with a focus on delivering optimal participant experiences that maximize revenue.

**You will**:

- Develop and implement comprehensive event marketing plans for all mass audience Peer-to-Peer Events and all aspects of conversion and participant journey marketing for Special Events, including KPIs, budgets, timelines, program briefs, and financial modelling required for annual business planning
- Identify and capitalize on new mass audience event opportunities, leading the business case development in partnership with Director and colleagues to ensure net revenue and cost per dollar goals are met
- Develop and execute the campaign briefing and execution processes, inclusive of creative, all media, participant and donor journeys, data and analytics, and ecommerce
- Grow share of the current event marketing revenue stream by implementing and executing strategies and plans to acquire and retain event participants through a variety of marketing channels
- Develop marketing strategy and KPIs for automated journeys that engage, cultivate and convert event participants with the goals of delivering seamless experiences and sustainable revenue
- Lead and coordinate project management of all mass audience marketing events ensuring deadlines are met and issues are resolved effectively
- Manage and evaluate key agency and vendor relationships, including developing contracts, evaluating performance and ensuring budget compliance
- Lead a team of event marketing professionals providing guidance and coaching, supporting professional development, and fostering a culture of excellence and collaboration
- Develop and grow collaborative relationships within SickKids to achieve program alignment, efficient program execution, support data quality and capture, and deliver post campaign analyses
- Drive operational efficiencies through project management and process development, ensuring seamless mass audience event marketing campaign design and execution
- Champion a positive organizational culture and serve as an advocate for equity, diversity, and inclusion
- Maintain a public-facing leadership role in the Peer-to-Peer space through attendance and presentations at professional conferences, contributions to professional affiliations, and participating in industry working groups

**Required Skills**:
**Qualifications**:

- Undergraduate degree or related education combined with a career marked by progression and success
- 6-8 years relevant experience as an exceptional marketer (with a focus on P2P events and marketing events an asset) with proven experience of developing programs and campaigns that have driven results
- Proven track record as a skilled leader who motivates high-performing teams
- Demonstrated ability to identify strategic business development opportunities and develop/lead such initiatives
- Strong business & financial acumen with advanced analytical and financial modeling experience, and proven expertise in P & L managemen