Development Officer, Online Giving

**Development Officer, Online Giving & Outreach**

**Location**:Granville Office

**Reporting to**:Manager, Annual Giving Programs

**Job status**:Permanent Full-time 1.0 FTE (75 hours bi-weekly)

**Compensation**:$64,146 - $71,567
- We want our staff to “thrive” not just survive, so Canuck Place is committed to living our values of care exceeding not just minimum wage but living wage in B.C. This means that regardless of role our entry level salary is a minimum of $25.64 per hour equivalent to $50,000 full-time annually._

**JOB SUMMARY**

Working closely with and reporting to the Manager, Annual Giving Programs, the Development Officer, Online Giving & Outreach plays a key role in the planning, execution and evaluation of multi-channel annual giving strategies, campaigns and initiatives. The Officer is a member of the Development team and works closely with the Annual Giving, Donor Services, and Communications & Marketing teams, as well as external vendors.

**RESPONSIBILITIES**

**Multichannel Direct Marketing**
- Works closely with the Manager, Annual Giving Programs and the Annual Giving team to execute and evaluate an integrated annual giving portfolio (e.g. e-appeals, online giving, monthly giving, 50/50 campaigns, door-to-door, and telefundraising).
- Provides key support for the expansion of the 50/50 fundraising program, which includes longer campaigns and more diverse prizing offerings.
- Assists Manager with development of online giving strategy and research and implementation of online giving best practices.
- Provides key support for an updated tribute donation strategy, including promotion of tribute donations, updating tribute donation materials and processes, and stewarding.

**Cultivation and Stewardship**
- Integrates Virtuous systems into Annual Giving internal processes and implements new capacities presented by Virtuous, including automations to streamline donor stewardship and solicitation.
- Provides key support for the development and implementation of new Telethon donor year-round online stewardship and outreach strategy.
- In collaboration with the Annual Giving team, executes strategies to ensure donors receive engaging, relevant, and timely information about the impact of their giving.

**Vendor Relations**
- Liaises with external consultants, vendors and suppliers, as required.
- Coordinates creative, copy, data requests and print production with external vendors.
- Coordinates vendor project schedules, ensuring deadlines are met and status updates are provided.
- Consults with vendors over key successes and learnings from each campaign.
- Assists with request for proposals (RFPs) for new vendor selections.

**Monitoring and Reporting**
- Provides updates on 50/50 campaign performance, including response rates, average purchase amounts, donor conversion and ROI.
- Analyzes giving across multiple channels, providing insights on giving patterns.
- Monitors the acquisition, renewal and engagement of donors within the annual giving campaign and identifies opportunities.
- In partnership with the Donor Services team, ensures annual appeals are set up correctly and gifts are coded accurately in Raiser’s Edge.

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**EDUCATION AND EXPERIENCE**
- Post-secondary degree or diploma in a relevant discipline (e.g. marketing, communications, fundraising)
- A minimum of 3 years related experience in fundraising or other revenue-generating activities.
- An equivalent combination of related education and experience will be considered.
- Experience with the development of annual giving plans and budgets is preferred.
- Knowledge of fundraising systems, structures and procedures.
- A clear understanding of fundraising and marketing strategies to recruit and retain donors.
- Proven success in annual campaigns, fundraising events, direct mail, planned giving, or major gifts is an asset.

**QUALIFICATIONS**

**What you bring to the role**:

- Highly effective and professional interpersonal skills and a collaborative team player. Ability to establish and maintain positive working relationships.
- Demonstrated analytical, organizational, time management and problem-solving skills. Ability to plan, prepare and present analysis that will inform decision making.
- Exceptional attention to detail with strong proofreading skills.
- Ability to work well under pressure and with mínimal supervision.
- Excellent verbal and written English communication skills. Ability to compose clear, concise and compelling correspondence and reports.
- Experience communicating with a diverse audience through multiple channels.
- Donor-centered approach to campaigns, solicitations, and recognition and stewardship.
- Ability to exercise a high level of tact and discretion in both internal and external interactions.
- Knowledge of marketing regulations, privacy regulations, as well as emerging trends.
- Proficiency using Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- Raiser’s Edge or other fundraising da