Manager, Partner Marketing

2 weeks ago


Toronto, Canada Paystone Full time

As Paystone’s Manager, Partner Marketing, you will be responsible for converting prospects into qualified leads through partner marketing channels. In this role, you’ll work on maintaining our existing programs and channels and be responsible for identifying and testing new partner community marketing initiatives to grow our pipeline of prospects.

You’ll be responsible for activating marketing relationships to drive awareness, enablement and demand generation via our partner ecosystem. This person is the liaison between the partnerships, marketing, and sales teams to develop engaging partner marketing strategies and initiatives to grow our partner program. You must think creatively, plan strategically, and organize logistics to bring partner activities to life.

Also, the Manager of Partner Marketing will execute a strategy of customer-driven growth - ensuring that every customer brings us one more customer.

**Why join us?**

Paystone is growing and evolving on a weekly and monthly basis. We’re getting hyper-focused on filling a market gap with our product, which is also growing. We’re a group of really passionate people who like to push the status quo and do what’s right.

We’re a team full of highly motivated and committed people. We’re evolving and changing, so if you thrive in places of transition, this is the place for you. We’re real people helping other real people solve their problems, and we do it because that’s what good people do. So come work with some people who aren’t just good, they're great

**Key Responsibilities**:

- Execute lead generation activities across our partner’s marketing channels, including social, blogs, podcasts, events, webinars, live streams and other media as required.
- Build large-scale strategies for major partners to showcase the importance of reputation marketing and customer-driven growth.
- Active co-marketing of NiceJob in our partners’ user groups and community channels.
- Act as a project manager, helping Partner Account managers understand the steps required to accomplish their planned activities.
- Discover and plan appearances and sponsorships at major exhibitions and tradeshows.
- Discover and foster brand ambassadors, and help amplify their voice and message on their social media channels and our partner communities.
- Continually test, monitor, scale and optimize performance for all partner marketing programs.
- Determine, report, and calculate the appropriate measurable goals and metrics for partner community marketing campaigns and programs.
- Manage GTM launches of new tech ecosystem integrations, and manage NiceJob’s listings on external app stores and marketplaces.
- Implement social listening and engagement strategies in partner-affiliated online communities.
- Lead, coach, and grow the partner marketing team as required.

**Requirements**:

- 3+ years of experience in marketing.
- 1+ years of experience working in B2B SaaS organizations.
- Content production abilities include copywriting, graphic design, video editing, web design and print production.
- Experience with social media, trade shows and brand ambassadors is an asset.
- Data-driven and creative, you employ creativity to try new things and think outside of the box.
- Humility and curiosity - always looking to learn and grow with little to no ego.
- Concise, articulate, and confident communication skills.

**Perks & Benefits**:

- Compensation tied to market data (we user Mercer)
- We reward for contribution
- Everyone gets Equity
- Unlimited Vacation - yes, for real
- We’re committed to career development
- Work from home
- Company Events
- Extended Health/Dental/Vision Care (from start date)
- Disability insurance (from start date)
- Employee assistance program (from start date)

**Our Mission**:
By joining Paystone, you join a future-focused team driven by our mission of creating Customer Driven Growth.

By helping our clients create better experiences for their customers and motivating their happy customers to share their experiences with others, our platform creates momentum for them to gain more satisfied customers. In other words, we win when our customers do.

**About Us**:
Paystone is a leading North American payment and software company redefining how merchants engage customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many others MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States, collectively processing over 10 billion dollars a year in bankcard volume. We employ more than 180 workers and serve as the technology partner of choice for hundreds of partners across North America

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