Director, International Student Recruitment

About Us:
We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people. It’s also a call-back to the transformative power of education itself. Seek a career that will challenge you to make a meaningful difference through work with a passionate, empowered team in an environment where your voice matters and your ideas are always important.

If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

Who we need:
Reporting to the Vice-President, Student Recruitment, the Director of International Student Recruitment is accountable for setting metric-driven targets and objectives, managing internal/external partnerships, driving funnel growth and optimal conversion performance, optimizing existing marketing performance, identifying strategic market expansion, achieving optimal geographic and source channel diversity, being at the forefront of international growth efforts and spearheading outbound international recruitment activities. Additionally, the Director of International Student Recruitment serves as a thought leader in the internationalization of YEC’s programs and procedures. As a People Leader, they ensure a working environment where the team can be their best selves, grow and thrive, to support our corporate mission of championing student success.

What you will do:

- Design, implement and advance international student recruitment strategies informed by data and industry experience to meet the organization’s new student start growth targets, prioritizing diverse recruitment channels and tactics that lead to the greatest student source diversity and grow YEC’s overall international presence.
- Implement a centralized and intentional strategic international recruitment partnership strategy focused on establishing and nurturing relationships with members of government, recruitment agents and higher/secondary-education institution staff, reducing new student single-source dependency and increasing the organization’s profile as a leader in this vertical.
- Be the key institutional expert in trends, best practices, and policy changes that might impact the ability to achieve international recruitment targets and enable continuous and sustainable growth.
- Be the key decision driver in partner engagement including the development of policy and procedures that streamline and elevate YEC’s business relationships with third-party recruitment agencies and academic institutions.
- Build, iterate, and refine recruitment tactics in relation to pipeline management that most accurately reflect the required differentiated sales process implementation, and conversion performance protocols that are necessary to support industry-leading international recruitment performance and scalability.
- Build, propose, justify and sustain the yearly financial OPEX required to support and achieve the yearly international start targets while maintaining fiscal responsibility.
- Support and guide the marketing team in the development of differentiated international collateral, materials, promotional campaigns, and targeted performance marketing.
- Consistently seek feedback from student applicants, recruitment partners, institutional partners, and counterparts within the industry to maintain and elevate an industry-leading high-touch, consultative and seamless international student applicant journey, resulting in increased enrollments and enhanced organizational reputation.
- Lead offshore recruitment and sales efforts by maintaining and enhancing sales functions, processes and strategies; activating targeted, high ROI market tactics, driving both offshore and local international performance; making mid-cycle pivots if and where necessary to support increased student recruitment and revenue opportunities, to align with the corporate strategic imperatives.
- Collaborate with cross-functional colleagues across the organization on promotional initiatives, campus events, offshore events, and localized marketing initiatives and campaigns, to increase YECs international presence resulting in increased year over year start performance.
- Support senior leadership in the review of existing programs, policies, procedures, technologies and resources, and SLAs; and, implementation of innovative changes, to ensure an efficient international recruitment program.
- Act as the senior international student recruitment advisor fo