Aws Marketing Manager

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

**The impact you will make**:
The AWS Marketing Manager is a critical role focused on driving results at the intersection of our top technology partners, demand generation programs, and Softchoice's portfolio of solutions and services. This role ensures that AWS technologies are seamlessly integrated into our marketing programs, driving leads from top of the funnel to handing them off to sales and driving measurable outcomes through digital channels, including our website and ecommerce platform.

By aligning partner strategies to our broader demand generation efforts and optimizing partner-driven sales through digital platforms, the AWS Marketing Manager plays a pivotal role in driving engagement, leads, and revenue growth. The role requires outside the box thinking to cut through the noise. Not only will you support our business through campaigns, but it will also require to create campaigns leveraged by AWS.

**What**you'll** do**:
**Partner Alignment**:

- Serve as the primary liaison for AWS, to align partner marketing aspirations and investments with Softchoice’s demand generation programs.
- Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings, ensuring partner-driven solutions complement and enhance Softchoice’s existing portfolio.

**Demand Generation Support**:

- The AWS Marketing Managers in the strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs.
- Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel.
- Ensure partner-specific metrics, such as lead generation and conversion rates, are tracked and contribute to broader program goals.

**Digital Sales Enablement**:

- Collaborate with the e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of our digital sales channels.
- Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results.
- Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey.
- Optimize Targeting Based on Insights: Continuously refine lead qualification criteria and account selection, collaborating with sales and marketing to ensure focus on high-potential accounts

**Program Execution**:

- Own the execution of connecting partner technologies to Softchoice solutions within the demand generation programs, aligning with content, audience, and funnel strategies.
- Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels.
- Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services.
- Monitor and Report on Campaign Success: Track campaign metrics, such as open rates, engagement, and conversion, to continuously optimize and report on campaign effectiveness.
- Leverage Data for Segmentation: Use platforms like ZoomInfo and Salesforce for segmentation, ensuring accurate targeting and alignment with campaign goals

**Stakeholder Collaboration**:

- Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements.
- Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement.

**What you will bring to the table**:

- Experience: 3-5 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment.
- Executional Focus: Proven ability to translate strategic plans into effective execution with measurable results.
- Funnel Expertise: Strong understanding of marketing funnels, particularly the consideration and evaluation stages where partner technology is most impactful.
- Collaborative Skills: Demonstrated success in working cross-functionally with marketing, sales, and partner t