Sales Operations Manager

**Sales Operations Manager - Canada**
- VW 002508

Primary Location Canada-Ontario-Ajax

**Drive your Career**

We love our cars, but it’s the people behind them who make them what they are. To market, sell, and service great cars, we need great people. That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people. We know that the right people in the right positions can do incredible things, and we love making that happen.

**We are currently looking for a**Sales Operations Manager for the North American Region (NAR) & Volkswagen Canada (VWC).**This role is classified as “Hybrid” and will be located at**our Corporate Offices in Ajax, ON**

The Sales Operations Manager serves as the primary liaison between Volkswagen headquarters and Volkswagen Canada, ensuring alignment and effective collaboration across Sales and Marketing functions. This role is critical in representing VW’s strategic interests in the North American Region.

Key responsibilities include leading the local sales operations team, optimizing sales planning, and driving performance across key areas such as new vehicle sales, profitability, marketing, product strategy, customer experience, and dealer network development.

This role also supports the execution of the Brand’s Sales Strategy and ensures adherence to core sales processes. A major focus is on strategic and long-term business planning (PR XX) to support the Brand’s growth and transformation goals. In addition, the Sales Operations Manager plays a vital role in translating global best practices into market-relevant actions while maintaining compliance with legal and operational standards.

This role also acts as VW HQ’s representative in Canada, engaging with key stakeholders including national sales organizations, dealers, customers, and media

**Key Responsibilities**:

- Defining and steering the long-term integrated Planning Round, by aligning with the involved divisions (VWC & NAR Controlling, Product Marketing, Sales, Customer Experience) twice a year; and presenting to the NAR Board for approval.
- Building the liaison between the market (in-market presence) and NAR sales region; it is his responsibility to coach and functionally steer the sales operations team for which the in-market presence is essential.
- Leading the committee “Market Table” (2-4 times a month) to steer the cross-functional collaboration and alignment between all sales performance relevant divisions in the NAR and HQ organization (“One aligned face to the market principle”)
- Steering and following-up quarterly Strategic Reviews with VWC to ensure the successful implementation of the Brand’s Sales Strategy with concrete Objectives and Key Results. =
- Implementing roll-out of HQ. central programs & strategic initiatives (i.e. Energize, NewAuto 2030)
- Supervising the VWC Sales & Planning Team with planning, aligning and tracking of Market Business KPIs including
- New Vehicle Sales performance (volume, market share, segment shares, BEV share, CO2 compliance, stock turn, stock level vs. ideal stock, aged stock)
- Financial performance (Vehicle margin per car and in million EUR)
- Brand perception & positioning (Brand Image and Top-of-volume position)
- Funnel performance (Awareness, Consideration, First Choice, Lead & Order Management)
- Customer Experience (Customer Satisfaction, Customer Loyalty)
- Digital Performance (Car Net Enrollment, App-Rating, Onsite & Offsite Web metrics)
- Channel Performance (Retail, Fleet, RAC, Company Cars, Financial Services Penetration)
- Dealer Network Transformation (Standard implementation, Digital Retail & New Formats, Profitability, Ideal Network Plan)
- Developing and executing strategic measures in reaction to market changes in order to accomplish revised targets/ Market Business KPIs.
- Overseeing that production quota targets are achieved, i.e. ensuring the timely specification of vehicles with market and volume planning; Control of countermeasures in the event of deviations from target; coordination of the integration into NAR volume planning (including transparency about relevant changes, e.g. demand, deliveries, stock).
- Steering and derivation of market specific Short-term Volume Planning (SMK - monthly) and integration into NAR Short-term Volume Planning in terms of retail sales and production.
- Steering and derivation of market specific Long-term Volume Planning (LAP - twice a year) and integration into NAR Long-term Volume Planning in terms of retail sales and production

**Required Skills**:

- Outstanding communication and collaboration skills - Experience in communicating with executive level audiences and in pro-actively collaborating with multiple levels within the organization, markets and with international counterparts at the headquarter
- Integration - Ability to lead cross-functional alignment across all new vehicle sales and market related operational topics, processes