Associate Brand Manager, Adult Cereal

**Job Description**:
General Mills is seeking a highly motivated and results-oriented Associate Brand Manager to drive the strategic growth of our Adult Cereals portfolio, including Canada Gem, Oatmeal Crisp (the biggest brand in the Adult category and the 3rd biggest in the General Mills Cereal portfolio). This role offers a unique opportunity to serve as a general manager, owning the P&L and driving significant financial growth, market share expansion, and consumer excitement. You will be instrumental in shaping the future of these established brands.

**KEY ACCOUNTABILITIES**
- Develop and execute comprehensive, data-driven brand strategies that deliver sustainable market share growth and meet revenue and profit targets.
- Lead the execution of short and long-term brand plans, including innovation, Holistic Margin Management, brand renovation, Strategic Revenue Management, and packaging design to achieve volume and financial goals
- Build and nurture strong collaborative relationships with cross-functional partners (e.g., Sales, Marketing, R&D, Finance) to develop and implement integrated brand strategies
- Partner closely with US counterparts to leverage best practices, inform long-term brand strategy and execute shared projects.
- Proactively identify and capitalize on market opportunities, leveraging data-driven insights to inform strategic decision-making.

**MINIMUM QUALIFICATIONS**
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in a brand management, finance, sales, consulting, or other relevant leadership development program
- Consumer packaged goods, food, and/or beverage, or related industry experience
- Proven ability to thrive in a fast-paced, dynamic environment within a large, matrixed organization.
- Excellent communication, collaboration, and presentation skills.
- Ability to identify and evaluate innovative brand-building ideas across the 4Ps.

**PREFERRED QUALIFICATIONS**
- Creative and entrepreneurial mindset, with a passion for identifying and capitalizing on growth opportunities.
- A self-starter with a strong work ethic and the ability to quickly master new systems and processes.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Proven ability to translate consumer insights into innovative product and marketing initiatives.
- Deep understanding of P&L mechanics and the ability to identify and leverage top-line and bottom-line drivers.
- Knowledge of sales operations and the impact of strategic revenue management (SRM) levers on brand performance.
- Experience working with brands in various stages of the product lifecycle.
- Demonstrated strong leadership skills, including ability to influence and effectively collaborate and guide cross-functional teams to achieve shared objectives.

**ADDITIONAL CONSIDERATIONS**

International relocation or international remote working arrangements (outside of the Canada) will not be considered.

Our people are at the heart of what makes General Mills great - it’s why people join and stay.

When we connect, co-create, collaborate, and celebrate together, it strengthens our relationships and increases trust. To Win Together, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality - the moments both big and small, in-person, virtual, and hybrid.

Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Tuesdays, Wednesdays, and Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Monday and Friday are flexible regarding your work location.

Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.