Branding Project Lead

Position Title:
Branding Project Lead (French Services) (Telework/Hybrid)

Status of Employment:
Permanent

Position Language Requirement:
French

Language Skills:
French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2025-07-29 11:59 PM

This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Please note this is a permanent position.

Description

As our Branding Project Lead, you will be instrumental in planning, managing and optimizing the creative and production phases for the rollout of Radio-Canada’s new brand identity. You will also oversee various projects within your portfolio, providing guidance and support to teams, developing assigned projects and ensuring their effective management and co-ordination. You will be responsible for structuring the rollout plan across internal departments in line with corporate objectives, while also supervising and co-ordinating the work of creative teams assigned to the project. Additionally, you will collaborate on the Platforms initiative to ensure consistency and compliance across both projects.

We are looking for someone who can provide strong, positive leadership, collaborating effectively with other teams and departments to successfully execute large-scale, cross-functional projects. You will be expected to follow up with teams to resolve any issues that may arise during project execution, ensuring outcomes align with initial objectives.

Key Responsibilities
- Develop and manage comprehensive project plans, including timelines, budgets and resource allocation.
- Select and oversee external vendors, negotiating contracts as needed.
- Provide regular updates on project progress to stakeholders.
- Ensure the successful adoption of the new branding across all departments.
- Maintain a monitoring dashboard for all Radio-Canada brand touchpoints, both internally and with external partners.
- Structure and develop brand identity guidelines and resources.
- Actively participate in resolving project-related issues by proposing effective solutions.
- Field brand identity requests from other parts of the organization.
- Structure the rollout of the brand identity within the Corporation’s technology systems, working with the relevant experts.

What You Bring

Qualifications:

- Bachelor’s or master’s degree in marketing, communications or design (equivalent experience showing a deep understanding of branding and creative strategies will also be considered).
- Five or more years’ experience in marketing or creative strategizing, including designing visual campaigns or working with creative teams.

Skills:

- Passion for digital and emerging technologies.
- Outstanding organizational skills and attention to detail.
- Excellent leadership, interpersonal and negotiating skills in a complex environment.
- Excellent written and verbal communication skills.
- Solid influencing and decision-making skills.
- Ability to motivate and inspire your teams and lead by example.
- Strong ability to prioritize tasks, multitask and manage time; ability to handle multiple projects simultaneously.
- Excellent judgment, initiative and self-direction.
- Experience using Google Workspace (Docs, Sheets, Slides).
- Solid command of French (working language).
- Intermediate proficiency in English (reading/writing/speaking).

step will be asked to complete a background check. This includes:
- A mandatory Criminal record check.- Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the

Diversity and Inclusion section


You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our

corporate website
- All employees must adhere to the Code as a condition of employment. We also invite you