Ecommerce Merchandising
7 days ago
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
The eCommerce Merchandising & Content Specialist will work within the Canadian eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform, YETI.ca. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will help execute a strategy that unites content and commerce in a way that engages consumers and drives high converting shopping experiences.
**Position** **Type**: Hybrid
**Responsibilities**:
- Develop and foster a growth-oriented digital content strategy alongside Digital Leadership
- Take an active role in website operations, executing on strategy for new products and launch campaigns
- Responsible for site content setup and activation for campaigns and other content initiatives
- Collaborate closely with Marketing on execution of seasonal campaign calendars
- Provide recommendations based on data insights, and help to solve problems and spot opportunities with our product and brand experiences
- Create briefings to Marketing on specific needs of YETI.ca, with regards to product storytelling for various customer segments
- Review and assist in briefing and implementing copy translations in defined brand voice that supports the go-to-market strategy and launch of new products and product updates
- Closely monitor category and SKU-specific metrics, taking a deep and consistent view of product performance down at the impression level, traffic by source, etc.
- Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality
- Work alongside internal teams to manage outside vendor relationships
**Qualifications and Attributes**:
- Bachelor's degree in business, marketing or eCommerce or related field of study
- At least 1 year of relevant experience in digital merchandising, eCommerce site operations, or site publishing
- Bilingual in English and French considered a strong asset
- Hands-on experience with technical site merchandising required; Experience with SFCC (Salesforce Commerce Cloud and its 'Business Manager' functions preferred)
- Ability to deliver results in evolving framework with shifting priorities and technology
- Proficiency in e-commerce platforms, site analytics tools and familiarity with content management tools
- Strong interpersonal skills and ability to develop and manage relationships with cross functional resources and outside vendors
- Strategic thinker with the ability to solve problems, even when they are not fully defined
- An obsession with the user experience and interaction, website navigation, hierarchy, and content
- Detail oriented self-starter
**YETI is proud to be an Equal Opportunity Employer.**
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