Associate Director, Marketing and Communications

**Date Posted**:12/02/2024
**Req ID**: 40927
**Faculty/Division**: Faculty of Arts & Science
**Department**: Schwartz Reisman Inst for Tech & Society
**Campus**: St. George (Downtown Toronto)
**Position Number**: 00053168

**Description**:
**About us**:
The Faculty of Arts & Science is the heart of Canada’s leading university and one of the most comprehensive and diverse academic divisions in the world. The strength of Arts & Science derives from our combined teaching and research excellence in the humanities, sciences and social sciences across 29 departments, seven colleges and 46 interdisciplinary centres, institutes and programs.

We can only realize our mission with the dedication and excellence of engaged staff and faculty. The diversity of opportunities and perspectives within the Faculty reflect the local and global landscape and the need for curiosity, innovative thinking and collaboration. At Arts & Science, we take pride in our legacy of innovation and discovery that has changed the way we think about the world.

The Schwartz Reisman Institute for Technology and Society is a highly specialized research, policy and solutions initiative at the University of Toronto that draws on world-class research expertise across multiple academic divisions; regional, national, and international academic partners; and commercial and community organizations and translates research into concrete solutions and policy guidance. We see that the world is in the midst of a massive technological revolution. Artificial intelligence, biotech and other emerging technologies are remaking entire industries and rewiring the way we live, work and organize society. Technology is even challenging our conception of what it means to be human. And it’s all happening at breakneck speed.

**Your opportunity**:
Reporting to the Executive Director, the Associate Director, Marketing & Communications leads and coordinates the work of staff in the proactive development, enhancement and successful execution of marketing, communications and public relations activities, and events. Areas of focus include developing and enhancing the Institute’s Communications strategy and increasing overall awareness of the Schwartz Reisman Institute, including leveraging data tools, techniques, and strategies. The Associate Director Marketing & Communications, champions the development and promotion of a strong, cohesive, and effective brand identity while also ensuring the Institute’s objectives align with the University of Toronto’s broader strategic priorities.

**Your responsibilities will include**:

- Developing a comprehensive and integrated communications, marketing and media strategy
- Developing and implementing communications and marketing plans to support business development and revenue-generating strategies and/or activities
- Advising on marketing best practices and brand-building opportunities to the leadership team
- Advising senior leaders prior to media interviews to ensure that they are properly informed and prepared, and that appropriate information is communicated
- Liaising with stakeholders of strategic importance to facilitate collaboration and consistency of communications
- Producing promotional and outreach materials to increase brand awareness
- Determining the resource requirements for specific marketing and communications projects in support of new Faculty initiatives in the Faculty of Arts & Science; Directing the activities of a group of staff-appointed employees all performing a similar function, assigning tasks to staff based on understanding of needs and availability of resources

**Essential Qualifications**:

- Bachelor's Degree in marketing, communications, journalism, a related field or an acceptable equivalent combination of education and experience.
- Minimum five years recent and related experience in online communications, digital media and communications, developing and implementing communications strategies.
- Demonstrated experience with project planning and management.
- Experience with the design, development, production, and coordination of online, social and print marketing materials.
- Experience writing and drafting marketing and communications plans and materials, digital, social, online and print, in a busy, fast-paced, deadline-oriented environment.
- Demonstrated client-service focus and experience in a client
- service environment.
- Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies.
- Excellent presentation skills with experience in training and presenting to a wide variety of stakeholders at all levels.
- Proven organizational skills, ability to adapt to constantly changing priorities, manage multiple projects concurrently, and complete work in required time frames.
- Advanced design software skills (Adobe, InDesign, Photoshop, Illustrator).

**Assets (Nonessential)**:
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**To be succ