Gtm Sales Leader

2 weeks ago

Winkler, Canada HeatMaster Furnaces Inc. Full time

**Position Overview**:
At Heatmaster, we’re not just selling biomass heating systems — we’re enabling a renewable future. We’re looking for a Sales Leader who sees beyond sales management. You’ll own the dealer growth engine: from acquisition to onboarding, performance optimization to expansion and customer satisfaction. This role isn’t about maintaining a network. It’s about building a scalable, measurable, repeatable revenue channel.

You will lead our dealer channel strategy using modern sales operations, data-driven forecasting, and performance accountability. You will report directly to the CEO and work cross-functionally with marketing, production, and operations.

**Responsibilities**:
**Dealer Channel Ownership**
- Architect a repeatable, measurable go-to-market system for our dealer network (acquisition, retention, expansion).
- Own and improve the Dealer strategy with KPIs like onboarding-to-first-sale time, expansion rate, and net channel revenue.
- Support dealers and end users to optimize customer satisfaction

**Dealer Growth & Enablement**
- Identify, recruit, and activate new dealers with clear ideal client criteria, using a structured onboarding playbook.
- Reduce dealer Time to Value (TTV) with training and digital enablement.
- Launch new products across dealer network using coordinated campaigns: messaging, content, training, and product support.

**Sales Operations & Forecasting**
- Build and manage CRM-based sales processes that reflect modern Bowtie funnel stages: awareness, education, adoption, advocacy.
- Develop and iterate a mathematical sales model to drive forecasting accuracy and team accountability.

**Cross-Functional Collaboration**
- Collaborate with marketing to define and execute demand generation for dealers.
- Partner with product and engineering to inform innovation based on dealer feedback and market insights.

**Key Metrics You’ll Own**:

- Dealer Activation Time (onboarding to first sale)
- Channel Sales Revenue (monthly, quarterly, annual)
- Dealer Churn & Customer Satisfaction Score
- Customer Acquisition Cost (CAC)
- Product Line Penetration by Dealer

**Requirements**:

- 5+ years in B2B sales leadership roles (dealer, distributor, or channel model).
- Proven track record in scaling a dealer or channel network.
- Deep experience with CRM and Sales Enablement tools (Zoho, HubSpot, Salesforce).
- Strong analytical capabilities - can build a sales model, not just read one.
- Strong communicator and strategic planner with cross-functional influence.

**Who You Are**:
Systems Thinker - loves building and scaling repeatable processes.

Sales Scientist - data-driven, knows how to optimize the funnel.

Builder - sees untapped potential in every process and relationship.

Coach - lifts others with clarity, energy, and structure.

Challenger - brings ideas to the table and executes with urgency

Pay: From $75,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- RRSP match

Work Location: In person

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