Social & Digital Media Manager

**Company Overview**

Dutchman's Gold is a leading provider of honey and bee products, operating from two facilities in Ontario, Canada. We are dedicated to promoting the health and sustainability of Canadian bees and beekeepers while supporting our local community through employment.

**Summary**

We are seeking a talented **Social & Digital Media Manager** to join our team at Dutchman’s Gold. In this hybrid role, you will be responsible for managing our social media presence, creating engaging digital content, and serving customers at our Carlisle farmgate store. You’ll capture on-site and off-site content, design assets for retail and online, and help build brand awareness through storytelling and community connection. This is a creative, people-facing role ideal for someone who thrives in a small business environment, enjoys wearing multiple hats, and is passionate about natural wellness and sustainability.

**Key Responsibilities**

**Social Media & Digital Strategy**
- Manage all social media accounts (Instagram, TikTok, Facebook), including posts, reels, stories, comments, and engagement
- Co-create digital content strategies with our VP of Sales & Marketing (monthly and quarterly)
- Track trends, performance metrics, and analytics to optimize reach and impact

**Content Creation & Community Engagement**
- Capture and edit weekly video and photo content on-site (farm, store, office) and off-site as needed
- Attend key events (media days, hive walks, demos) to gather content
- Create and appear in reels and video content — bring your energy and personality
- Write compelling captions, plan content calendars, and align with our brand voice and purpose

**Design & Campaign Support**
- Create graphics and promotional material for social media, e-commerce, and retailer ads
- Support design of digital flyers, POP displays, and retail-facing tools
- Maintain brand consistency across digital and print collateral

**In-Store / Community Experience**
- Greet and serve local customers/day at our farmgate store (Monday-Wednesday, 9:00-5:15)
- Offer product education and create a welcoming, community-first experience

**Collaboration & Culture**
- Meet weekly or biweekly in-person with the VP Sales & Marketing
- Pitch in with a can-do attitude across departments — we’re a small, collaborative team
- Self-starter mindset: proactive, organized, creative, and accountable

**What You Bring**
- 1+ years’ experience in social media, digital marketing/graphic design, or content creation and website maintenance
- Diploma or degree in Marketing, Digital Media, Communications, or related field
- Familiarity with AI tools for content planning, design, or video captions
- Proficiency in Canva, Adobe Creative Suite (or equivalent), and basic video editing tools (e.g., Veed)
- Comfortable shooting and editing reels/short-form video
- Bonus: experience with paid ads and retail marketing
- Positive, energetic, and community-minded
- Local to Hamilton/Puslinch/Carlisle/Waterdown/Burlington for weekly on-site work

**Why Join Dutchman’s Gold?**

We’re not just about honey — we’re about heritage, wellness, and connection. Built on 40+ years of family legacy, Dutchman’s Gold is committed to sustainability, transparency, and purpose. You'll join a small, passionate team that values positivity, creativity, accountability, and making a difference — for our customers, the planet, and each other.

We’re growing, and this role has room to grow with us.

**Job Types**: Part-time, Permanent

Pay: $34,728.54-$40,000.00 per year

Expected hours: 25 per week

**Benefits**:

- Casual dress
- Extended health care
- Flexible schedule
- On-site parking
- Work from home

Application question(s):

- Do you live in the Carlisle, Waterdown, Hamilton, Burlington, Milton area?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Graphic design: 1 year (required)
- Social media management: 1 year (required)
- Web design: 1 year (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: Hybrid remote in Hamilton, ON

Application deadline: 2025-09-11
Expected start date: 2025-10-01