Marketing Analyst

**Who we are** Decathlon arrived in Canada in 2018, with its first store opening in Brossard, Québec. Today, Decathlon Canada has over 1000 teammates, more than 18 stores, two distribution centers, and an e-commerce platform that services our mission: make the benefits of sports accessible to as many people as possible. Do you want to make a difference in the lives of people around you? Join our team **Our values** Responsibility. Vitality. Authenticity. Generosity. **Why join our team?** Do you like to be active, alone or with family and friends? That's all it takes to work for us You don't have to be an Olympic athlete. And as Decathlon is growing, there are many career development possibilities along the way At Decathlon, there is no limit to your professional or personal ambitions. **Your benefits**: - Bi-weekly bonus: Each pay period is a game we win as a team, and we immediately share the benefits with all our teammates - An opportunity to grow within the company (we even have our own school - Academy - training for personal or professional development). - A company that cares about the environment by offering eco-conscious products, and taking concrete actions to protect our planet. - Discounts on products and the opportunity to test select products: we are convinced that you will become an ambassador of the company. - Free access to our sports facilities. - Privileged team moments, and authentic relationships with teammates: we play as a team at Decathlon - Time for yourself (holidays, personal days, and flexible hours). - A complete insurance program starting at 30 hours a week of work (telemedicine, medical, dental, and disability insurance). - Green travel bonuses, a private share ownership program, and contribution to the RRSP. Under the leadership of the Marketing Specialist - Market Intelligence, you will be responsible for collecting and analyzing consumer data, conducting market research, and building analyses and presentations on market monitoring/intelligence. Your analyses will serve to support marketing and commercial strategies for the development of Decathlon in Canada. Market research activities will also support pricing initiatives. You will also work closely with our external vendors to complete each stage of research projects, including the development of research plans and tools, analysis, and reporting. This role requires strong analytical skills, the ability to connect data to strategy, and excellent communication skills. **What you will be doing**: - Study and monitor the competitive market - Prepare reports and action plans for all company stakeholders - Collect and thoroughly analyze data on consumer expectations and behavior - Identify growth and differentiation opportunities for Decathlon Canada through various research and analysis techniques - Develop tools to track recurring studies and international benchmarks. - Participate in the quality control of databases and research resources. - Identify relevant tools and use them to complete projects effectively and efficiently. - Suggest improvement to optimize data collection, communication and visualization. - Develop trustworthy relationships with internal collaborators in other departments. **Requirements**: - Relevant education and experience in marketing with a focus on market analysis techniques and market research (A Master’s degree in Marketing/Marketing Research is an asset) - Previous experience in project management involving multiple units/departments. - Possess a highly developed sense of analysis and discernment with great curiosity for various fields. - Ability to synthesize information, target key messages, and communicate them effectively through storytelling. - Recognized for creativity, boldness, and the ability to propose innovative solutions ("think outside the box") for business challenges. - Skilled communicator (written/oral) who can adapt to various stakeholders and take on roles as a trainer or educator related to their professional field. - Customer-focused with a collaborative approach, working well with internal partners and a global network of collaborators. - Influential leader with empathy and listening skills towards team members. - Bilingualism in French and English (written and spoken) is essential, as the role involves national-level interactions to ensure collaboration with teams across Canada and English-speaking teams - Knowledge of survey programming tools (e.g. Qualtrics) - Knowledge of statistical analysis tools (e.g. Q Research, SPSS)