Marketing Data Analyst

Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Hybrid work from home schedule (head office);
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

MARKETING DATA ANALYST
Purpose of the job
Reporting to the Director, Digital Acquisition, the Marketing Data Analyst will support the teams dedicated to online customer acquisition and marketing performance in the analysis, development and implementation of optimizations, as well as the monitoring of marketing performance for the three (3) banners of La Vie en Rose (la Vie en Rose, Bikini Village and Newex).
Key Responsibilities
- Perform advanced online traffic analysis and make recommendations to adjust the marketing strategy and monitor performance;
- Implement semantic analysis models (MMM, clustering, categorization);
- Develop notions to create advanced models and methods in optimization, modeling, statistics and machine learning (machine learning, deep learning);
- Analyze and solve problems using appropriate programming languages and software;
- Improve dashboards or create new data visualization tools;
- Participate in the maintenance of data pipelines;
- Analyze and explain the results and extract relevant information;
- Perform ongoing monitoring related to reports (access, security, etc.);
- Collaborate with the e-commerce and merchandising teams, as well as the SEM campaigns team to optimize performance with a view to increasing traffic to our web properties.

**Profile**:

- Data Master: You are a data detective, able to dive deep into information to extract valuable data and recommend strategic optimizations for online marketing.
- Visionary with a Challenge: Complex situations and tight deadlines are your playground.
- Outstanding analyst and modeler: With expertise in Python and SQL, you create and implement advanced analytics models to improve marketing results.
- Passionate about innovation: Your thirst for learning drives you to stay on top of trends in digital marketing and data analytics.

**Requirements**:

- Bachelor's and/or Master's degree in data science or business analytics or relevant experience in a related field;
- French speaking and writing;
- Strong Python and SQL skills for data analysis;
- Highly developed analytical skills to facilitate problem solving and working knowledge of Azure and Synapse cloud platforms;
- Notions in the construction of complex data models or optimization;
- Knowledge of digital marketing or the most popular digital channels such as Google and Meta as well as knowledge of Google Analytics (Certification obtained - An asset);
- Proactivity and ease in putting forward proposals;
- Organized and able to manage multiple projects at once.