Manager, Sports Marketing, Communications

**Manager, Sports Marketing, Communications & Fan Experience** Status**: Full Time

**Hours**: Monday - Friday, 35 hours/week

**Home Campus**: Fennell (fully on-site)

**Rate of Pay**: Payband 10 ($87,239 - $109,049 per year)

**Posting Date**: June 27th, 2025

**Closing Date**: July 4th, 2025 at 7:00 pm EST

We believe the rich diversity among our students and the communities we serve should be reflected within our workforce. As educators, we believe it is important to act and show leadership in advancing the principles of reconciliation, equity, diversity, and inclusion in our community.

Reporting to the Director of Athletics, the Manager, Sports Marketing, Communications & Fan Experience is responsible for overseeing and managing the strategic planning, implementation, and coordination of all athletic communications and marketing, media relations, and events related to the Department of Athletics and Recreation.

The incumbent will manage the development and execution of marketing and communications strategies to strengthen and promote the Mountaineer athletics brand. This shall include advertising, promotion, branding, electronic communications, annual marketing and communications tools, marketing research and analysis, and recommendations regarding product and service development within the Department. The incumbent will take a leadership role in overseeing all aspects of athletic media relations and communications, ensuring consistent messaging across multiple platforms.

In addition, the incumbent will manage all traditional game day sports information operations, including the production of marketing materials, coordinating photography, handling in-game and post-game score and statistical updates, managing live stream broadcasts, and overseeing post-game videos and recaps. The incumbent will also manage the coordination of resources and staff involved in these operations, ensuring smooth execution and optimal media exposure for Mountaineer athletics.

**What you’ll be doing**:
**Digital Content & Sports Information**
- Oversees the strategic planning, production, and distribution of all athletic publications, including game programs, media guides, weekly releases, game recaps, and feature stories.
- Provides leadership in the ongoing development and maintenance of the athletic department’s website.
- Manages the execution of all digital video content for online platforms, including digital media guides, preseason features, game highlights, post-game recaps, and promotional shorts.
- Directs the compilation, accuracy, and dissemination of official statistics, rosters, and results for all varsity sports.
- Verifies and submits official rosters and statistical data to CCAA and OCAA, and coordinates the nomination process for weekly and seasonal conference awards.
- Acts as the primary liaison with media outlets, conference offices, and peer institutions, ensuring timely and accurate responses to information and interview requests.
- Provides strategic oversight of all athletic department social media channels, ensuring consistent branding, timely updates, and engagement with key audiences.
- Serves as an active member of the Mohawk Varsity Hall of Fame committee, contributing to the selection and celebration of distinguished athletic achievements.
- Manages staffing of all sports information and game day staff, including score table staff, photographers and videographers for home games.

**Marketing, Communication & Social Media**
- Leads the development and execution of a comprehensive digital marketing and communications strategy for Mohawk Athletics, ensuring alignment with institutional goals and objectives.
- Oversees the tracking and analysis of consumer engagement across all media platforms, using insights to develop targeted marketing plans and initiatives.
- In partnership with the Director of Athletics, devises and implements promotional strategies aimed at increasing attendance at intercollegiate games, with a focus on engaging students, staff, and the broader Mohawk community.
- Manages advertising and promotional efforts for the David Braley Athletic and Recreation Centre, including internal and external campaigns for varsity games, athletic facilities, tournaments, and special events.
- Oversees the creation of online publications, sport programs, yearbooks, newsletters, and coordinates recruitment event attendance.
- Serves as the primary communications liaison on the host committee for national and provincial tournaments, ensuring seamless media relations and managing all media and communications efforts for these events.
- Manage the distribution of press releases, newsletters, media kits, and internal communication materials.
- Manage live coverage of games, events and behind-the-scenes moments on multiple social platforms, including photography, video production, graphic design and storytelling.

**Game Day & Events**
- Lead planning and execution of game day operations, fan engage