Content and Product Specialist

**Content and Product Specialist**

**MCAP at a Glance**

Joining MCAP means you will be a part of our diverse workforce of highly talented individuals who are recognized for their expertise and success At MCAP, your professional expertise, commitment to teamwork and passion for service excellence are recognized and rewarded with competitive total rewards offering, a career with continuous learning and development (formal & informal training), and exciting opportunities in a dynamic, entrepreneurial environment.

**The Role**

The role of the Content and Product Specialist is to support Product and Sales through the development and execution of broker communications - including rate updates. This position collaborates cross-functionally with Sales, Product, Marketing, and other internal teams to create compelling, brand-aligned content that enhances the MCAP broker experience and influences broker behavior in support of business goals. This role supports MCAP’s multi-brand strategy.

The Content and Product Specialist includes (but is not limited to) these key areas of focus:
a) Rate Change Process and Deployment

b) Content Creation - Broker-Facing

c) Content Development - Internal Sales Team

d) Leveraging the Broker outreach platform (Salesforce and Marketing Cloud)

BDM Support - through developing and executing campaigns to support specific targets

**Rate Change Process & Deployment**
- Co-lead the end-to-end rate change process in partnership with the BIE Operations and Support teams, ensuring accuracy and timely execution across all brands.
- Collaborate with stakeholders across Product, Sales, and Marketing to coordinate the deployment of rate changes, including communication asset development, approvals, and tracking.
- Act as a key contact for rate-related communication, ensuring clarity and consistency in all broker-facing messaging.

**Content Creation - Broker-Facing**
- Create engaging written and visual content for digital and print, rooted in a deep understanding of MCAP’s multi-brand product suite, broker audiences, and the Canadian mortgage landscape.
- End to end content creation for external broker facing audiences
- Collaborate with internal stakeholders (Product, Sales, Credit, Marketing etc.) to gather inputs and secure necessary approvals.

**Content Development - Internal Sales Team**
- Develop written and visual materials to support internal Sales goals, priorities, and training efforts.
- Work with Product and Sales leadership to determine content positioning and delivery methods/tools/channels.
- Support the training and sales communication needs of the BDM (Business Development Manager) Team nationally and across all brands.
- Identify all key stakeholders for the purpose of obtaining approval and sign off.
- Work with internal stakeholders to seek input and obtain business unit sign off

**BDM Support**
- Partner with BDMs to develop campaign assets that support sales targets, product promotions, and broker engagement.
- Create internal and external training materials and sales tools to enable success across the Sales team.

**What You Bring To The Team**
- Experience working in a matrix environment - engaging key stakeholder for buy in teams
- Proven track record in delivering projects on time and working with Sr. Executive staff
- Experience in communication content development
- both written and graphic (graphic design experience).
- Experience in the Mortgage Industry and working with Mortgage Brokers is an asset
- Skilled at working well with others in a team environment
- Resourceful, innovative and creative problem solver
- Ability to cultivate and maintain strong relationships, engaging others to contribute
- Strong project management skills - attention to detail while staying focused on the overall objective
- Strong computer skills (MS Office)
- Graphic design - Must be able to design in HTML, as well as other design tools such as Adobe InDesign
- Salesforce and Marketing Cloud - must be familiar with or willing to learn
- Ability to work with, collaborate and influence internal stakeholders at all levels of the organization
- Organized with attention to detail
- College, University degree or business equivalent.

If this sounds like you and you are looking to be a part of one of Canada’s largest independent mortgage finance companies, then we want to hear from you

**Be A Part Of Something Great**

MCAP is Canada’s largest independent Mortgage Finance company with over $150 billion in assets under management providing mortgage solutions for residential and commercial properties. For over 35 years, MCAP originates, trades, securitizes and services mortgages in offices across Canada. MCAP originates residential mortgages exclusively through the mortgage broker channel as we believe that a professional mortgage broker is a consumer's best option and MCAP actively promotes the services of mortgage brokers across the country. MCAP is also a leader in the Canadian resi