Paid Media Manager
2 weeks ago
**Overview**:
We’re Central Station and we’re a different kind of agency with unique skills. For clients looking for branding, innovations, physical experiences, or digital marketing - and when it has to be best in class - we’re here for them.
We’re independently owned by four partners from different disciplines. We knew there was a better way of creating work that is Central to clients today, so we built an agency around it. We’re 45 people and growing. We have a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers, and production people.
Our client roster spans a broad range of product categories. Most are Canadian, some are North American, and a handful are Global. Some use us for B2B, some B2C and others, both. Most have been with us for 7-20 years, others we’ve targeted and acquired over the past 2-3 years. Our top clients include IKO Industries, Hudson’s Bay, Nike, KPMG, Arterra Wines, Christian Dior, Humber River Hospital, Wajax, Dyson, Two Bears Coffee and Deciem.
**Logistics**:
Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we’ve mostly been working from home/remotely since March 2020. Now that it’s safe to return to the office, we have implemented a Flexible Work Options Policy that give our team a desirable balance between primarily working from home with the optpion for collaborative time in the office.
The **Paid Media Manager** will be joining a growing digital team that boasts specialties across SEO, social and paid media marketing. We thrive on delivering incremental performance growth, in a fast-paced, agile work environment. This position is full-time and we’re looking to fill it (with someone great), as soon as possible.
**Technical Requirements (Must-haves)**:
- 3+ years of hands-on experience managing paid social campaigns on LinkedIn and Meta, with experience managing ad accounts in TikTok, Twitter and Pinterest being a nice-to-have
- 3+ years of hands-on experience in Google Ads: Search and Display. (Bonus: experience with Performance Max, YouTube, Shopping Ads, Microsoft Ads, Amazon)
- 1+ years of hands-on experience configuring and managing reports in Google Looker Studio and Microsoft PowerPoint
- Expertise in Google Analytics, Google Tag Manager, and a growing understanding of the new Google Analytics 4
- Experience presenting reports and explaining performance to clients
- Experience crafting search and display ad copy
- Experience with user experience and conversion optimization
**Nice-to-haves**:
- Valid Google Certification in Search, Display, Shopping and Google Analytics 4
- Experience working within a fast-paced agency environment
- Experience with WordPress CMS at a user level
- Familiarity with social media & online reputation management
- Copywriting skills
- Basic graphic design skills
- Basic HTML, CSS and JS skills
**Soft Skills**:
- Excellent writing, communication, customer service, reporting and presentation skills
- Strong interpersonal skills: consistent demonstration of diplomacy and decisiveness; strong problem-solving skills; attention-to-detail and accuracy; proven budget management skills
- Proven time management skills; able to handle conflicting priorities and juggle multiple projects while delivering on deadlines
- High level of professionalism, work ethic and self-motivation
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