Sales Planning Retail Manager

**Sales Planning Retail Manager**

**About High Liner** **Foods**

High Liner Foods was founded in **1899** in Lunenburg, Nova Scotia, Canada as a small salt fish company. Lunenburg is still the current home of our Canadian Operations. As a category leader in Seafood, High Liner Foods has a strong footprint across Canada and the U.S. with close to $1 billion in sales.

High Liner Foods is the seafood brand people trust. Every day we’re _Reimagining Seafood to Nourish Life_ through a focus on our customers, innovation, and of course, responsible operations. Our talented team is committed to the High Liner Foods goal of becoming the leader in branded, value-added seafood in North America.

We offer professional, technical and operational career opportunities across Canada and the United States. We believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within and fostering career growth and advancement.

It’s our time to make waves. Join us.

**High Liner Foods is a career destination. We look for high performing talent who value**:

- Safety; it’s our #1 priority
- Opportunities to contribute to your community through volunteerism
- A culture of inclusion, support and recognition
- Senior leaders that are highly accessible and available to employees
- A strong focus on education and career development through training
- Competitive salary and performance rewards
- A comprehensive benefit plan designed to keep up with the changing healthcare needs across North America

**Position Summary**:
Reporting to the Director, Sales Planning NA Retail, the Sales Planning Manager’s role will support four key areas: (1) Sales & Operations Planning, (2) Channel and Customer Strategy, (3) Revenue Growth Management, and (4) best in class sales execution. This role is responsible for servicing all of HLF North American Retail.

**Essential Duties and Responsibilities**:

- Works collaboratively with Sales, Demand & Supply Planning and Brand Teams to drive one High Liner consensus forecast. Including working across the Sales Team and Demand Planning Team to bridge forecast gaps, planning assumptions and outlook versus achievement of Budget
- Co-leads the annual operating plan process to develop brand and customer plans with supporting building blocks, tracks forecast versus budget, drives opportunity action plans & champions overall continuous improvement of the internal HLF budget process.
- Partners internally with cross-functional team to provide channel and customer insights into product development, annual operating plan and ongoing business plans
- Collaborates with Brand Team to develop, maintain, communicate, and track Brand strategy execution (across price, promo, shelving, assortment), drives lessons learned & recommends corrective actions if/as required.
- Collaborates with Insights, Brand Team and Sales to develop and present best-in-class category management and execution playbooks to Sales Team. Tracks in-market performance vs KPIs and takes corresponding actions.
- Provide analytics of customer consumption data into fact based selling tools for sales analysis
- Pricing Analytics and recommendations
- Links Sales, Brand Marketing, FP&A and Supply cross-functional stakeholders to support timely Customer RFP/Bid submissions and performance tracking vs KPIs.
- Supports business with daily sales reporting, provides input to quarterly Executive Leadership Team, and Board of Directors presentations

**Qualifications**:

- A Bachelor’s degree in Business, Finance, Economics, or related fields.
- Retail Account Management experience (preferred)
- Sales Forecasting or Demand Planning experience (preferred)
- 2-3 years of reporting and analysis experience, preferably with Microsoft Tools
- Advanced knowledge of Microsoft excel and power point.
- Ability to deal with ambiguous requirements and translate them into actionable insights
- Solid computer skills with focus on Power Point, Excel, Word, etc.
- Willingness to travel as needed to drive business results

**High Liner Foods is Remote Friendly** We offer a Flexible Hybrid Work Model where corporate office employees have the flexibility to choose a minimum of two office days per week, with the option to work wherever they prefer (office or remote) for the remainder of the week.

**Health, Safety & Wellness**

At High Liner Foods, we believe strongly in the safety and wellness of our employees. Our organization has a number of policies, programs and practices that focus on safety, wellness, health and sustainability of the overall organization. Company employees, including temporary/agency and contract workers, are required to provide proof of their full COVID-19 vaccination status if their role requires business travel by a means requiring vaccination (including, but not limited to, international air travel and/or domestic air and rail travel within Canada) per regional laws/regulations.