Tiktok/social Media Content Creator

**About Us**:
At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a boutique social media agency with big ideas, and we’re looking to take things to the next level. And we want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

- Strategic - go beyond checking the boxes
- Fired Up - do what we do with passion
- Resourceful - find the possibilities, not the problems
- Inclusive - be who you are
- Straightforward - say what you feel
- Results-driven - set aggressive goals, then measure and achieve them

**Work-From-Home Protocol**:
Since the COVID-19 pandemic, all employees are currently working remotely, but coming into the office every second Thursday.

**Perks & Benefits**:
We offer a fun, flexible working environment, a fully-stocked kitchen with snacks, and team lunches every second week (currently we are working from home, but in the office once every two weeks)
- Our office is located at Dundas and Spadina
- Music in the office to give you that boost of energy
- Pet-friendly office
- Sponsored learning opportunities
- Health and dental plan
- Wellness programs and recognition bonuses

**Your Mission**:
Manage client influencer programs and create original TikTok content for clients and our team that aligns with brand values and marketing and sales goals.

**Role Competencies**:

- Strong creative capability
- Strong knowledge of TikTok and Instagram: best practices, trends and what plays well there (based on first-hand content creation experience)
- Ability to effectively communicate ideas, both within the team and to the client
- Organized and deadline-oriented
- Ability to complete tasks in a timely and efficient manner
- Attention to detail
- Curiosity that drives continued learning and the sharing of insights related to digital marketing strategies and optimization tactics
- Familiarity with online marketing strategies and channels

**Core Responsibilities**:

- Creating TikTok content ideas that are original, relatable, engaging and informational for clients
- Work closely with our social media team to collaborate and share ideas
- Bring your ideas to life by creating, filming, and editing ready-to-post TikToks. This may include occasional on-site filming opportunities at client sites in the Greater Toronto Area
- Build and maintain strong relationships with influencers
- Propose new ways of working with influencers and create brand awareness and social engagement
- Report weekly on influencer activity with understanding of key reporting metrics
- Work with clients to define the right approach for influencers to meet the set objectives
- Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
- Develop response matrices for relevant clients, and complete community management and proactive outreach tasks across social platforms (especially Instagram and LinkedIn) in accordance with client scopes
- Monitor key influencer conversations affecting client business opportunities online, and identify strategies to enter and engage the influencer conversation
- Write copy for social media posting plans, online advertising (social, SEM, native, etc.), long-form (blog) content, and website and landing page copy
- Stay on top of scheduling posts and receiving content for upcoming posts, live-posting them when necessary (occasionally outside of regular work hours)
- Daily tracking and reporting in spreadsheets on accounts to engage with

**Core Qualifications**:

- Exceptional creative writing and grammatical skills
- Ability to adjust writing styles across many different clients and match a specific tone, voice and expertise
- Acute attention to detail, highly organized and deadline-oriented
- Ability to generate creative, results-oriented content and campaign strategies across platforms
- Excellent time management skills and the ability to remain level-headed under pressure
- Strong communication skills and a team-oriented attitude
- Portfolio of published social media content (focus is TikTok)
- Video editing within TikTok
- Strong social media presence (TikTok and optionally Instagram, Pinterest and other platforms)
- Have active usage and interest in short video platforms
- Various Marketing/business education or equivalent experience

**Additional Requirements**:

- Experience in TikTok creation
- A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
- Legally entitled to work according to the relevant provincial legislation and regulations

**Benefits**:

- Extended health care
- Life insurance
- RRSP match

Schedule:

- Monday to Friday

COVID-19 considerations:
Due to the COVID-19 pandemic, all employees are working a hybrid model until further notice.

**Experience**:

- tiktok: 2 years (required)
- content creation: 2 years (required)

Work Location: Hyb