Ypr Creative Strategist, PR

2 weeks ago

Toronto, Canada Sid Lee Full time

**WHO WE ARE**

YPR is a PR marketing service that generates equity and brand awareness. We help organizations increase their revenue and capitalization through strategic communications. We strengthen social awareness through proactive and reactive storytelling that sparks curiosity, interest, and engagement from relevant communities.

**ROLE**

Sid Lee, through its public relations affiliate, YPR, is seeking a **Creative Strategist, PR & Influencer Marketing**who will report to the Account Director, Public Relations. In this role, you will be responsible for developing strategic and creative ideas, tailored to the unique needs of a diverse roster of clients. We are seeking someone with good experience in design, content creation and strategic thinking.

**RESPONSIBILITIES**
- Conduct research to uncover consumer insights and analyze data, studies, and coverage across various industries (B2B and B2C).
- Develop impactful presentations and visual materials (e.g., decks, infographics).
- Create snackable video content for social media platforms.
- Assist in the conception and management of events.
- Support the development and execution of marketing communication plans.
- Research and produce content for press releases, byline articles, social media calendars, and keynote presentations.
- Maintain a strong understanding of industry trends to inform communication strategy recommendations.

**REQUIREMENTS**
- Bachelor’s degree in a related discipline (marketing, communications, public relations, psychology, sociology, etc.).
- 2+ years of experience in an agency or consultancy setting, preferably in PR, marketing, or related fields.
- Proficiency with industry-standard graphic design and video production tools (Adobe Photoshop, Illustrator, Premiere, Canva, Figma).
- Familiarity with social media management platforms (Meta Business Suite, Twitter, LinkedIn) and the influencer ecosystem.
- Exceptional content writing and editing skills.
- Ability to adapt to evolving client priorities and budgets to drive measurable success.

**PREFERRED SKILLS**
- Proven track record in design and content creation (a portfolio will be an asset).
- Strong organizational, time-management, and project management skills.
- Strategic and creative thinking abilities.
- Impeccable attention to detail.
- Experience with media monitoring tools (e.g., Meltwater, Cision, Muck Rack) and influencer monitoring tools (e.g., Traackr, Clear).

**HOW TO APPLY**

**_ Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status._**
**_We encourage women, Indigenous people, persons with disabilities and members of visible minorities to apply._**:

- #LI-Hybrid_

  • Creative / Digital Strategist

    6 days ago

    Toronto, Ontario, Canada Creative Circle Full time

    Digital StrategistDuration: 2-3 months, part time hoursStarts: January 2026Fully RemoteRate: $65-70/hr (T4)Role & Responsibilities-Lead the development of global eCommerce strategies that translate brand vision into high performing digital experiences across DTC and major eRetailers (Amazon, Walmart, Target, Tesco, etc.).Build holistic, omnichannel...

  • Creative Strategist

    2 weeks ago

    Toronto, Ontario, Canada Viral Nation Full time

    AtViral Nation,we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that...

  • Matte PR Public Relations Intern

    4 days ago

    Toronto, Canada Matte PR Full time

    **Matte PR Public Relations Intern (Co-op)** Application Due Date: August 19, 2025 Job Start Date: September 2, 2025 Job End Date: December 24, 2025 Pay Grade: Honorarium Contract Type: Full Time, 8:30 a.m. to 5 p.m. **Summary**: Matte PR offers an integrated internship program preparing students for a career in digital communications and PR. We are a...

  • Creative Strategist

    22 hours ago

    Toronto, Ontario, Canada Bree Full time

    About BreeBree is a consumer finance platform that brings better, faster, and cheaper financial services to over half the Canadian population who live paycheck to paycheck. We operate in a huge, but overlooked market in a country with the least amount of financial technology innovation in the developed world. Our first act is to become the cheapest and best...

  • Senior Creative Strategist

    1 week ago

    Toronto, Canada BM Digital Full time

    About the role: We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and...

  • Senior Creative Strategist

    7 days ago

    Toronto, Canada BM Digital Full time

    About the role: We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube...

  • Senior Creative Strategist

    5 days ago

    Toronto, Canada BM Digital Full time

    About the role: We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and...

  • Senior Creative Strategist

    5 days ago

    Toronto, Canada BM Digital Full time

    About the role: We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and...

  • Performance-Driven Creative Strategist

    4 weeks ago

    Toronto, Canada Dash Activate Online Full time

    Join to apply for the Performance-Driven Creative Strategist role at Dash Activate OnlineJoin to apply for the Performance-Driven Creative Strategist role at Dash Activate OnlineThis range is provided by Dash Activate Online. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeAdditional...

  • Strategist, Social Media

    4 days ago

    Toronto, Canada Dream Unlimited Full time

    Job Details Description **Dream is looking for a Social Media Strategist** Join us, we have a unique and creative opportunity just for you within the Real Estate industry. We are looking for a Social Media Strategist to support with planning, developing and sharing content that aligns with the overall corporate narrative and social media strategy. In...