Marketing Lead
3 days ago
**Company Overview**
ODRA Road Sweepers is a leader in the manufacturing and distribution of advanced road cleaning equipment. Our mission is to provide innovative solutions that enhance urban maintenance while promoting sustainability and efficiency in our operations.
**Summary**
**Key Responsibilities**:
**Marketing Strategy & Lead Generation**:
- Develop and execute creative lead-generation strategies to attract and convert new customers.
- Utilize a mix of digital and traditional marketing tactics to target key audiences.
- Identify and implement new marketing channels and tactics to expand reach.
**Content Development & Education**:
- Work closely with the sales team to receive and translate product insights, customer pain points, and industry trends into compelling marketing content.
- Create product training materials, videos, and other resources to educate both customers and internal teams.
**Social Media & SEO Optimization**:
- Manage and grow social media presence, ensuring consistent branding and messaging across platforms.
- Optimize website content for SEO to increase organic traffic and search visibility.
- Track and analyze digital engagement, adjusting strategies for continuous improvement.
**Collaboration & Execution**:
- Act as a bridge between sales and marketing, ensuring messaging aligns with customer needs and business goals.
- Track and report on marketing performance, adjusting strategies as needed for optimal results.
**Qualifications & Skills**:
- Post Secondary Education in Marketing, Business, Communications, or a related field is required.
- 5+ years of marketing experience, preferably in a manufacturing or industrial setting.
- Strong understanding of SEO, digital marketing, and lead generation strategies.
- Experience managing social media platforms and content creation.
- Excellent writing and storytelling skills with the ability to simplify complex information.
- Strong analytical skills to measure campaign performance and adjust accordingly.
- Ability to work independently and collaboratively in a fast-paced environment.
Pay: $70,000.00-$80,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
Work Location: In person
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