Digital Innovation Specialist

**Digital Innovation Specialist**

**Who We Are**:
Our farm was founded over 25 years ago by John and Diane Bruinsma. What started as a road side Apple stand quickly grew into something bigger - a place where people could reconnect with nature and agriculture. Today John and Diane’s three daughters, their husbands, and the amazing team at Greendale Acres work together to carry on the legacy of cultivating connection.

At Greendale Acres our goal is simple: to create a space where people feel at home. We believe the farm isn’t just ours, we’re simply the caretakers. Over the years some things have changed but the roots of the farm remain the same. The old barn and apple orchard are still here, now surrounded by pumpkin patches, vibrant flower fields and endless opportunities for connection. What hasn’t changed is our core purpose: helping families and friends make lasting memories in every season.

**Who You are**:
You are a natural problem-solver, always looking for innovative ways to improve systems and support the team. You thrive at the intersection of technology and business, ensuring that every digital interaction is seamless, efficient, and engaging while staying true to the farm’s welcoming spirit. As the Digital Innovation Specialist at Greendale Acres, you use technology to enhance customer experiences and streamline operations. With expertise in eCommerce, analytics, and digital marketing, you optimize online processes, integrate new tools, and drive digital growth while staying true to the farm’s brand promise and key values.

**What the opportunity is**:
**We are seeking a part time Director of Digital Innovation to bridge the gap between our existing technologies and emerging digital solutions. This role will leverage our current tools while integrating new systems to enhance both customer experience and operational efficiency. Reporting directly to the Marketing Manager, the Digital Innovation Specialist will collaborate closely with the marketing team to develop and implement cutting-edge digital tools and processes that drive growth and streamline operations.

**Compensation**:
Part Time: $22-30.00 / Hour, Part Time & Seasonal

**Key Responsibilities**:
*Manage daily operations of the Shopify store, including product listings, promotions, and overall site functionality. *Optimize online processes—such as group bookings, ticket sales, and marketing by leveraging new technologies and apps like Shopify Flow, Slide Cart, Omnisend, and other relevant tools. *Drive digital transformation by identifying and integrating innovative solutions, including AI-powered tools, to enhance efficiency and best practices. *Collaborate with the marketing and product teams to develop strategies that drive sales growth. *Analyze website performance and implement improvements to enhance user experience and engagement. *Provide technical guidance and support to the marketing and management teams to ensure seamless digital operations.

**Knowledge and Experience**:

- 1-2 years of experience working with Shopify, including site setup, app integration, and store optimization. *Basic knowledge of WordPress, including backend management. *Strong analytical skills with experience using Google Analytics and Shopify Analytics to track and improve performance. *Preferred experience in graphic design, and brand management. *Familiarity with social media advertising and its integration with Shopify. *Strong problem-solving skills with a proactive approach to troubleshooting and process improvement. *Excellent communication skills with a keen eye for detail. *Ability to work independently while effectively collaborating with teams. *Solid understanding of SEO principles and best practices. *Proficiency in eCommerce platforms and software systems. *General knowledge of IT systems, including computers, POS equipment, and related software.

**Part Time/Seasonal Position**:
Greendale Acres operates seasonally, with the Digital Innovation Specialist playing a key role in preparing for each season. The busiest periods will be before we open to the public, focusing on setting up workflows and digital processes to ensure smooth operations once the season begins.

This position offers flexibility, including the ability to work remotely when tasks allow. However, on-site presence will be required and as needed at the discretion of the Marketing Manager.

**SEASONS**: Greendale Acres Season flow
- **Winter Season (January - March)**: _Closed to the public_
- **Spring Season (March - end of May)**:_Plowing Match, Easter Egg Hunt, Spring flower and Baby Animal Festival_
- **Summer Season (June - July)**:_Closed to the public_
- **Fall Season (August - end of October )**:_Summer Music Series, Flowers, Corn Maze, Pumpkin patch and Fall festivals_
- **Christmas Season (November and December)**: _Late November opening, Christmas light and train experience_

Available shifts and compensation: We have available shifts all days of the week. Comp