Digital Marketing Strategist

**About RHEI**:
RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content. We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our proprietary technologies leverage generative AI, machine learning, digital signal processing and big data to power our platform and ecosystem, and we are the largest multi-vertical video publisher in the world, reaching tens of billions of monthly views and over 600 million monthly uniques.

**About the role**:
Location: Remote
Type: Full-Time

Do you thrive at the intersection of strategy and execution? RHEI, a global leader in AI solutions for content marketing and distribution, is looking for a **Digital Marketing Strategist** to help us launch and scale our groundbreaking AI product.

This role demands an analytical, results-driven professional who excels at crafting data-informed strategies while executing campaigns hands-on. You’ll work closely with our Creative Marketing Strategist to ensure digital efforts amplify platform growth and align seamlessly with broader marketing campaigns.

As RHEI is a high growth company, you should enjoy working in an entrepreneurial, high change environment. RHEI has a remote work model which offers the best work life balance.

**Key Responsibilities**

**1. Strategic Growth Planner**
- Conduct audience research to inform targeting, segmentation, and messaging strategies.
- Build detailed campaign blueprints, outlining budgets, timelines, and success metrics.

**2. Campaign Architect**
- Lead the execution of end-to-end digital campaigns, from setup to optimization, across paid search, display, social, and programmatic channels.
- Execute and partner with creative teams to develop digital-first assets, including ad copy, landing pages, and visual content.
- Test and iterate campaign elements, including creative, audience targeting, and bidding strategies, to maximize performance.

**3. Performance Optimizer**
- Track and analyze key metrics such as CTR, CAC, CPA, and ROAS, using tools like Google Tag Manager and social ad dashboards like Meta, X, and TikTok.
- Develop dashboards to provide real-time visibility into campaign performance and ROI.
- Use A/B and multivariate testing to optimize ad performance and user experiences.

**4. Budget and Resource Manager**
- Manage digital budgets across campaigns, ensuring alignment with broader marketing goals and efficient allocation of resources.
- Collaborate with leadership to forecast spend, adjust plans based on performance, and report on ROI.

**5. Digital Execution Pro**
- Manage the day-to-day operations of digital campaigns, including ad trafficking, keyword research, and bid adjustments.
- Stay updated on industry trends, platform updates, and algorithm changes to inform strategy adjustments.

**6. Collaborative Partner**
- Work in lockstep with the Creative Marketing Strategist to align digital efforts with bold, innovative campaigns.
- Provide actionable insights from digital data to inform broader marketing strategies and creative concepts.
- Build strong relationships with internal teams and external vendors to ensure seamless execution.

**What We’re Looking For**:
**Experience and Expertise**
- 5+ years of experience in digital marketing, with a focus on performance-driven campaigns.
- Proven success in scaling platform user bases through data-informed strategies and optimization.
- Deep expertise in analytics, reporting, and digital tools such as Google Ads, Facebook Ads Manager, and CRM platforms.

**Skills and Qualities**
- Strong analytical skills, with the ability to translate data into actionable strategies.
- Proficiency in managing budgets, optimizing ad spend, and delivering ROI-positive results.
- An agile mindset, able to adapt to changing priorities and rapidly test new ideas.
- Exceptional collaboration and communication skills to align efforts with cross-functional teams.

**Why Join RHEI?**

At RHEI, we’re not just building solutions; we’re shaping the future of human creativity with AI. This is your chance to work with a team of innovators who believe in making bold ideas happen.

Our team is everything. We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.

From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we’re not your typical 9-5 gig.

RHEI is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and incl