Web Publishing Specialist

Job Posting Title

Web Publishing Specialist - 12 month term

Job Category

Communications

Language Requirements

Bilingual / Bilingue

Flexible Work Agreement Type

Hybrid / Hybride

Posting End Date

2025-10-20

Job Grade

P3

Pay Range

Commensurate with Experience / Selon l’expérience

Job Summary

The Web Publishing Specialist is detail-oriented, strategic, and technically skilled, helping to elevate the performance, quality, and impact of our corporate website and intranet. This role blends hands-on content publishing with leadership in ensuring our websites deliver modern, accessible, and engaging user experiences for both internal and external audiences.
The Specialist will manage and execute content publishing, lead continuous improvement initiatives, and collaborate across teams to support our corporate website, intranet and other digital platforms.

Job Description

What NAV CANADA offers you:

- Challenging, team-oriented work environment
- Competitive compensation and benefits
- Defined benefit pension plan
- Opportunities for growth and development
- Flexible work arrangements
- Diverse and inclusive workforce

Key Accountabilities:
Web publishing operations
- Manage and execute content updates using CMS platforms
- Ensure content accuracy, SEO optimization, and accessibility compliance
- Conduct QA for published content

Workflow Leadership
- Prioritize and assign publishing tasks to ensure timely, accurate delivery
- Train and mentor publishing team members; maintain onboarding and documentation
- Act as first escalation point for publishing issues
- Monitor publishing queue and team capacity to balance workload efficiently

Performance Optimization & Strategy
- Monitor website analytics to drive continuous improvement
- Implement test-and-learn strategies, including A/B testing, to refine user experience and conversion
- Collaborate with internal teams to align digital publishing with strategic business goals
- Contribute to SEO/SEM strategies
- Support and enhance internal communication platforms hosted on SharePoint Online to improve employee experience
- Leverage AI-powered tools and technologies to optimize website performance, automate content workflows, personalize user experiences, and uncover data-driven insights that support strategic publishing decisions

Scope and Impact:
This role will influence how we present our brand and information online, supporting seamless, accessible, and up-to-date experiences. This role is critical to:

- Proactively managing and optimizing our web presence
- Ensuring accessibility and compliance standards are met
- Delivering consistent and engaging content
- Supporting internal communication and strategic initiatives
- Increasing user satisfaction, traffic, and engagement

Experience:

- University degree in Computer Science, Information Technology, Communications, or related field
- Minimum 5 years of experience in digital publishing or website management
- Advanced experience with a variety of CMS platforms
- Experience leveraging AI-driven tools and platforms for content automation, personalization, and workflow optimization in web publishing

Knowledge:

- Understanding of HTML/CSS is an asset
- Expert in Microsoft 365 (SharePoint, Teams, Yammer)
- Knowledge of SEO/SEM strategies, accessibility standards (WCAG), and QA best practices
- Strong command of web analytics tools including Google Analytics
- Proficiency with Adobe Creative Suite
- Well-developed understanding of UX/UI and digital engagement best practices

Skills:

- Excellent organizational and communication skills; thrives in cross-functional collaboration
- Strong attention to detail and ability to manage competing priorities
- Excellence in project management and organization
- Detail-oriented with quality focus
- Collaborative team player
- Change management mindset

Safety Behaviour Statement:
All employees of NAV CANADA are expected to demonstrate safety behaviours aligned with company’s Code of Business Conduct, values, safety and objectives. This includes adherence to any safety policies, standards, and procedures corresponding to job responsibilities and duties.

Working Conditions:

- The work is performed in a typical office environment with exposure to interruptions, multiple demands and conflicting w ork priorities/tight deadlines.
- This position is a hybrid position with a minimum - 3 days per week on site.
- Occasional travel is required

NAV CANADA is committed to building a skilled, diverse workforce reflective of Canadian society. If you do not believe that you match every job requirement listed on this job posting, we still encourage you to apply. NAV CANADA encourages a culture of learning and growth, and recognizes that although some technical skills are mandatory, many others can be taught.

Our Company strives to create an inclusive and barrier-free selection process and work environment. If you require accommodations during this competition process, please