National Manager, Revenue Growth, Acquisition, and Product Strategy, Onstar Canada

2 weeks ago


Oshawa, Canada General Motors Full time

**Hybrid: - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite three (3) days a week to the Markham or Oshawa offices of General Motors of Canada Company.**

This role at OnStar Canada leads the Revenue Growth and Product Strategy Team, ultimately owning both the business performance and the execution of product strategies to launch new, and refine existing, digital experiences for OnStar. Leading a team of six Managers who are either responsible a product strategy domain or business acquisition focus area, you will leverage your passion for customer experience combined with your business performance drive, digital product knowledge and project management acumen to deliver industry leading experiences to the Canadian market.

You must be a proven leader who can work cross-functionally in ambiguous circumstances to drive our Canadian digital business from the product development process through into go-to-market solutions impacting Canadian market business performance. Winning means customers, dealers and internal stakeholders alike are excited by, and need to have, digital experiences from OnStar.

**Key Job Elements**:

- Lead a passionate team and drive strategic plans by understanding our business performance levers to grow revenue through customer acquisition methods.
- Launch and promote digital products across the following technology domains: Safety & Connectivity, Digital Services, Infotainment and Mobile Applications, and Commercial Solutions.
- Develop the future vision for digital products and packaging plans connected by OnStar in the Canadian Market.
- Review and analyze in partnership with our finance teams our business unit financials to look for ways to optimize our financial contribution to greater enterprise.
- Leverage proven people leader skills to develop and coach direct reports to achieve goals and nurture their career development.
- Drive KPI growth (Attach Rate, Churn, Ave Subscription Revenue, Usage, Engagement, CSAT and NPS) by creating market solutions that will excite our customers.
- Partner with marketing and communications teams to connect the value of digital experiences to acquisition results.
- Drive strategic solutions that best address customer needs and drive engagement taking into consideration the unique Canadian landscape including Quebec French customers’ needs.
- Work with GM Legal staff to identify and address Canadian specific legal and regulatory requirements (E.g., Terms & conditions, privacy, data sharing, consumer protection laws, etc.)
- Manage relationships with global cross-functional teams and integrate into the Software and Services operating model to launch digital products in Canada.
- Set up and maintain analytics and reporting tools to make data-driven recommendations and to further support digital product roadmap.
- Evaluate, analyze, and understand the voice of the customer through a variety of data sources.
- Own a small fleet of test vehicles used primarily for feature reviews to ensure quality and secondarily to increase familiarization with digital features (E.g., Super Cruise)

**Additional Job Description**:
**Preferred Qualifications**
- Bachelor’s degree in business or marketing with digital tech savviness
- 3-5 years of experience in a people leadership role working with digital products
- A passion for great customer experiences
- Demonstrated financial acumen.
- Ability to travel within Canada and the U.S.

**Key Competencies and Skills**
- Vision development - Translates industry trends and customer needs into organizational goals and strategic objectives.
- Collaboration & Influence - ability to engage and inspire others through verbal and written communication to reach a common goal.
- Strategic planning - Develop short and mid-term plans to execute objectives and deliver key priorities.
- Results focused - Demonstrated ability to lead, drive for results, problem solve and achieve objectives working with a diverse cross functional team.
- Resource & Workload Management - Ability to plan/determine most effective way to leverage resources to manage multiple projects in a fast-paced environment without extensive supervision.
- Relationship Management - Ability to develop revenue producing relationships.
- Persistence - Demonstrated resilience working in a multi-stakeholder environment, finding creative solutions to meet deliverables.
- Customer Focus - Seeks customer feedback and trends to improve current and influence new, products and services.

**GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.**

**Benefits Overview**

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in



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