Social Media Specialist

If this sounds like you, we may have the perfect opportunity for you.

We’re BioPed Footcare, and we know that to truly improve life for our franchisees, we need to do more than offer cookie cutter design and social media content solutions in our marketing efforts. With over 65 clinics in Canada and growing, our goal is to ensure that the BioPed brand and all of our projects, not only help grow the clinics, but also sets the organization apart as world-class leaders in the Footcare industry.

BioPed’s mission is to enable people to live their lives to the fullest by helping them alleviate their foot pain. In order to continue to help our clinics do what they do best and fulfill that mission, we’re looking for a budding social media administrator at our Home Office.

**About the Social Media Administrator role**:
As our new Social Media Administrator, you are the professional providing the ‘voice’ for the company across all social channels along with providing your design skills to projects. You are keen and stay up to date with the latest digital technologies and social media trends. You have excellent communication skills and would be able to express the company’s views creatively. Ultimately, you are able to handle BioPed’s social media presence and ensure high levels of traffic and customer engagement.

**Responsibilities**:

- Oversee and create social media accounts’ design and written content (e.g. Facebook timeline cover, profile pictures, descriptions, etc)
- Post Blogs, create eNewsletters, create new advertising content for social media advertising and measure results on a monthly basis
- Create/Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news as per the Quarterly Marketing Plan)
- Design and implement social media strategies to align with business goals - working closely with the Director of Marketing, the Marketing Coordinator, and the Videographer/Photographer
- Set specific objectives, monitor SEO, web traffic metrics, and social media metrics bi-monthly
- Communicate with followers, prospects, clients, and respond to queries in a timely manner and monitor customer reviews
- Suggest and implement new features to develop brand awareness, like promotions, competitions etc
- Ensure that communications are clear and the team is aware of any new developments, challenges, scope changes or suggestions in relation to all projects - communicate consistently with the team
- Create an enthusiastic, positive, well-organized environment and a pro-active approach to projects and your role
- Perform research on current benchmark trends and audience preferences
- Share idea generation with the team, portraying concepts from start to finish

**You will need to be proficient in and familiar with**:

- Adobe creative suite platforms - Illustrator, Photoshop, InDesign
- Microsoft Office - Word, Excel, PowerPoint
- Various Social Media Marketing Channels, specifically Facebook, Instagram, and YouTube but also WordPress, Vimeo, and other Google Tools

**You’ll excel in this role if you are**:

- Collaborative - ‘own’ your role but collaborate with others
- A team player - you have an all-hands-on-deck mentality and are always willing to jump in and support your team wherever needed.
- Accountable - you’re a believer in the ‘serve the server’ model and are committed to taking responsibility for your projects
- Knowledgeable - you’re passionate and enthusiastic about delivering excellent design & work, and you’re always eager to learn more, share best practices to continuously improve, and keep up with industry trends.
- A problem solver - you’re an excellent listener, and you can gather information effectively to minimize concerns and resolve issues.

We want to know that you absolutely love what you do, are passionate about social media and helping others, and are eager to work with a like-minded team to excel in all areas of your role

We have efficient and sophisticated programs and tools so you’ll benefit from our modern, technology-based environment and enjoy support in all aspects of your role.

**How to Apply**:
**Job Types**: Full-time, Permanent

**Salary**: $50,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- On-site parking
- Paid time off

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Oakville, ON L6H 5V5: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social Medial Administrator: 3 years (preferred)
- Microsoft Office: 5 years (preferred)
- Adobe Creative Suite: 3 years (preferred)
- WordPress: 2 years (preferred)

Work Location: In person