Student Recruitment Marketing Specialist

**DUTIES AND RESPONSIBILITIES**:
Reporting to the Director, Marketing and Student Recruitment, the Student Recruitment Marketing Specialist(s) duties will include developing, coordinating and implementing campus marketing and recruitment initiatives to attract traditional and non-traditional prospective students to Durham College. The incumbent will represent Durham College in a range of internal and outreach activities (in-person and virtual high school presentations, community events, career fairs, community agencies, etc.) to connect with prospective students, educators, parents and other influencers to raise awareness of Durham College's program offerings and pathways. The incumbent’s primary goal is to implement marketing and recruitment strategies to ensure that Durham College meets its’ enrolment targets by generating a strong applicant pool of qualified students.
- **Student Recruitment and Marketing**:

- Provide program and service specific information to a diverse audience including prospective students, high school guidance counsellors and teachers, adult learners, and referrals from community agencies.
- Develop, implement and evaluate marketing and recruitment programs, strategies and initiatives to promote Durham College as the college of choice for prospective students to meet strategic enrolment objectives.
- Organize system-wide recruiting activities such as Open House, College Information Program (CIP) and high school visits, including making all travel arrangements within Ontario for rental vehicles, insurance, and accommodations.
- Connect with target audiences through virtual platforms, including information webinars, and social media (i.e. Instagram Live info sessions, virtual meeting platforms).
- Develop digital and social media marketing strategies to reach target markets and work with colleagues to create and implement an annual plan to support enrolment goals.
- Analyze the requirements of a diverse range of prospective students, and develop and conduct presentations to meet their needs and promote Durham College programs both on and off campus.
- Research and establish connections to key partners and influencers in high schools (guidance personnel, teachers, principals, boards of education) and agencies (employment counsellors) to understand diverse markets, current trends and maintain Durham Colleges’ positive community partnerships. Assist with the identification of opportunities for further recruitment outreach.
- Influence and provide input on the development of promotional materials, messaging and information (i.e. viewbooks, calendar, newsletters, social media, targeted e-communication pieces) for high schools and agencies.
- Organize and oversee tours, high school visits, and open houses, for prospective students, applicants, parent and guidance counselors, guidance counselor workshops and other student recruitment initiatives in consultation with the student recruitment team and college stakeholders.
- Contributes to and provides updates for web content as it relates to the student recruitment function.
- Will be lifting up to 40 lb boxes when on
- or off-campus events take place.
- Represent the college or region/province on various committees/functions to establish working relationships (i.e. Ontario School Counselors Association).
- **Analysis and Data Collection**:

- Research, review and evaluate resource documents (i.e. OCAS market share report, CRM database, ORSIE reports and data) and recommends recruitment plans including targeted schools, participation in fairs.
- Maintains and collects knowledge of programs by liaising with Deans, Associate Deans, Program Coordinators, Administrative Coordinators, Student Advisors and faculty and attend program and advisory meetings as required.

**QUALIFICATIONS**:

- Three-year diploma/degree in Communications, Public Relations, Marketing, Advertising, Event Management, Business Administration or Employment Counselling.
- A valid G Driver’s license is required.
- Minimum of three years of recent and relevant work experience in a post-secondary recruitment, student advising/counselling or in a marketing, public relations, sales environment with a focus on deadline oriented multi-tasking experience and event management.
- Excellent oral and public speaking skills and superior writing ability..
- Demonstrates the ability to communicate, develop rapport and form positive customer sales relationships with a wide variety of potential prospects and their families and representatives in culturally diverse environments, as well as communicate effectively through a variety of media.
- A positive approach to customer service excellence, sales and interpersonal skills..
- The ability to work independently, to establish and meet priorities and exercise good judgement.
- An understanding of all levels of the provincial education system, current issues and related trends and legislation at the provincial and ministry level through