Student Recruitment Specialist

**Student Recruitment Specialist**
**COMPETITION NO. SS26-03**

**About Durham College**:
Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the skills and knowledge they need to adapt to the ever-changing workforce.

A leader in innovative teaching and learning, Durham College offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, media, art and design.

Our modern campuses in Oshawa and Whitby offer 145 programs - including six bachelor’s degrees and 11 apprenticeship programs - to more than 11,000 full-time post-secondary and nearly 3,000 apprenticeship students. In addition, we have more than 16,000 student registrations in professional and part-time learning. More than 120,000 alumni represent the college, both locally and around the world.

DC has an estimated annual economic impact of more than $913 million on Durham Region and is proud to be an active and engaged member of the communities we serve by contributing resources and expertise to enhance social and economic well-being through partnerships, investments and collaboration.

**Position Information**:
Full-time Support Staff Position Opportunity
Payband: Band I; Starting Rate: $40.39; Four Year Rate: $46.64
Department: Communications & Marketing
Hours: 35 hours per week (1) one hour lunch; Mon - Fri (8:30 am - 4:30 pm note that some evening and weekend work may be required)
Reporting To: Director, Marketing & Student Recruitment
Campus Location: Oshawa**

**NOTE: This position is geared to a college program domestic student recruitment role and is NOT related to human resources recruitment.**

**Duties and Responsibilities**:
The incumbent designs and executes a comprehensive on-campus student recruitment program that attracts prospective students across multiple audiences, including direct from high school, mature learners and dual credit. This includes representing Durham College in a wide range of on-campus and outreach activities, such as high school and educator visits, large-and small-scale experience events, presentations to prospective students and parents, and support for off-campus recruitment initiatives, including community events and career fairs.
The role is accountable for contributing to the college’s major recruitment initiatives, including, but not limited to, Open Houses, Program Information Nights, on-campus tours, and information webinars. This includes planning logistics, coordinating internal partners, ensuring consistent messaging and brand alignment, and delivering a high-quality experience that reflects our values and priorities.
The Student Recruitment Specialist is to actively track, analyze, and report on recruitment activity outcomes, using data and feedback to assess effectiveness, identify opportunities for improvement, and inform future planning. Maintaining accurate records, meeting established targets, and contributing to continuous improvement are core expectations of the role.

Through strong collaboration, proactive communication, and accountability for results, the Student Recruitment Specialist plays a key role in advancing domestic student recruitment goals by generating a strong applicant pool for full-time programs.

**1. Student Recruitment**:

- Contribute to the coordination and execution of annual on-campus recruiting activities including Open Houses, two Program Information Nights, a Mature Student event and more than 200 on-campus group high school visits (e.g. SHSM and dual credit), ensuring consistent and engaging experiences.
- Support off-campus recruitment activities during peak periods, including College Information Program (CIP), high school visits, career fairs, community events, etc., including making all travel arrangements within Ontario for rental vehicles, insurance, and accommodations.
- Coordinate and deliver recruitment activities to connect with target audiences through virtual platforms, including hosting and reporting that will inform future planning and continuous improvement of our information webinar series.
- Develop and implement digital and social media recruitment marketing strategies to reach target markets, ensuring brand alignment and work with colleagues to implement the annual plan on social media platforms to support enrolment goals.
- Contribute to the creation, maintenance and regular updates for web content as it relates to the student recruitment function.
- Provide accurate, comprehensive, and audience appropriate program and service specific information to a diverse range of target audiences.
- Re