Digital Optimization Strategist

**Welcome to Conversion**

Conversion (previously Widerfunnel) is an organization that intends to prove that evidence-based decisions get the best results. Our people are our engine to achieve this, and we believe our unique culture is the fuel. Our culture is built on a shared set of values, behaviours, practices, attitudes and goals that characterize us. Our values - _GRIT, REAL, MAVERICK, CURIOSITY_** **and _INTEGRITY_ - are at the core of everything we do. Here you get to work with super talented, passionate people who will challenge you to do your very best everyday.

We’re a team that is all pulling in the same direction and we support each other fully without ego or drama.. We’re interested in collective success and we are committed to doing what’s best for our clients and each other. We’re proud to be an inclusive company that encourages people to bring their whole selves to work. We dare to challenge old ideas and we work towards shared goals that make an impact. We are committed to continuous improvement in all that we do and we persevere through any obstacle. If you love challenges, are ready to get your hands dirty, dig in, fail, succeed, learn, and own your role

**The Role**

At Conversion, we are leaders in experimentation, known for building proven growth programs for leading companies. We deliver results for clients as a premium technology-enabled solution, with high touch service. Working closely with the Digital Project team, as a Digital Optimization Strategist you will identify revenue growth opportunities, propose solutions to increase client online conversion rates, and help our clients answer key business questions through experimentation and data. You will be the expert ultimately responsible for overall client success and satisfaction through positive experiment results, by leading the research, hypothesis ideation, prioritization, and strategy. You will be counted on to present intriguing stories and actionable recommendations through data and insights from experiments.

**Who You Are**
- Evidence-driven - able to effectively use data & research insights, rather than gut feeling, to guide decisions and strategies
- Assertive - able to confidently justify your ideas, strategies, and recommendations with strong evidence and knowledge when questioned
- Comfortable in a fast-paced environment - able to make quick decisions in front of clients with determination
- A problem-solver - able to think quickly on your feet to come up with creative solutions to unique problems
- Able to think critically and analyze data to interpret meaningful consumer behavior insights
- A natural storyteller - able to craft and present compelling stories around complex concepts and ideas

**What You Have**
- Post-secondary education degree, preferably in Marketing or Business or equivalent work experience
- 2+ years experience at an interactive or marketing agency in client management or an in-house client-side digital marketing role.
- Direct experience in leading strategy and/or client relationships on successful client projects and/or engagements
- Experience or a working understanding of web & digital A/B testing
- Experience with Digital Analytics platforms (Google Analytics, Adobe Analytics, etc.) and other digital research tools such as Clicktale, CrazyEgg, etc.
- Working understanding or experience in web development (HTML/CSS)
- Excellent communication skills (written and verbal) and comfort communicating with clients and prospects at all levels
- Ability to manage multiple projects in a fast-paced environment

**Accountabilities**
- Overall client success, satisfaction, and retention through positive Experimentation results.
- Research & interpret data, draw conclusions, and pitch actionable strategies, results, and insights to a wide variety of client stakeholders and senior management.
- Present insights & results with engaging storytelling to executive stakeholders (remotely & in-person) in order to secure their assurance in WiderFunnel.
- Develop and plan experimentation roadmaps by analyzing large and detailed data sets in order to identify the biggest areas for improvement and implement strategies to capitalize on these opportunities.
- Maintain & continually increase understanding of the client’s organizational goals for Experimentation within each engagement.
- Working with Digital Project and Account Management teams to build personal relationships with clients, becoming trusted allies in order to secure our expertise in all client needs.
- Assist Account Manager in the planning and presentation of Executive Business Reviews, Insights, and Results.
- Manage stakeholder relationships, review and obtain input at key stages, and make judgment calls on input to ensure continued alignment and transparency.
- In-depth technical understanding of Experimentation in order to create technically feasible experiments.
- Maintain & continually grow a strong understanding of conversion drive