Community Brand Strategist

Under the direction of the Director, Community & Economic Innovation, the Community Brand Strategist is responsible for ensuring the strategic implementation of the Community Brand, through marketing strategy development and implementation, including but not limited to community activations, media buying, partnership development, advertising, brand experiences. This role is responsible for developing and executing marketing strategies, building brand awareness, and ensuring brand consistency across all channels, while also managing budgets and analyzing campaign performance. The Community Brand Strategist will see beyond tactics and into the why resulting in high level strategy. This role supports the integration of brand architecture into the implementation of Town values and corporate mission. This role also supports the Economic Development unit with Tourism and Economic Development marketing ensuring Newmarket is recognized as a destination of choice for travelers and businesses and aligning external messaging with the overall brand strategy.

Job Requirements
- Successful completion of a post-secondary degree in Marketing or related discipline, or an equivalent combination of demonstrated knowledge and experience. Experience working with or within a municipal environment is an asset.
- In depth marketing and leadership experience with a focus on the development and delivery of integrated cross-channel (digital, print, direct) strategies, tactics and measures of success for internal and external audiences on a regional and/or national level.
- Proven expertise in the development and implementation of strategic, integrated, results-driven marketing activities for multiple audiences in a professional environment.
- Demonstrated knowledge of current marketing approaches and tools, with emphasis on digital and print paid media, experiential marketing, websites, social media, video and mobile communications including deep knowledge of marketing ecosystems Search Engine Optimization and Customer Relationship Management System.
- Demonstrated ability to collaborate and lead cross-functional teams and projects and build strong rapport with agencies, partners and internal parties.
- Demonstrated experience developing, implementing and evaluating integrated paid and organic media (digital, print, native, paid social) including media planning, development of creative briefs and deliverables, trafficking and distribution, monitoring and evaluation, budget management, and negotiation with/of paid media vendors, systems and partners.
- Proven experience working with advertising, marketing or design agencies, on the client or agency side, is an asset.
- Highly developed analytical, research and analysis, and project management skills with a sound knowledge of management practices, procedures and public sector operations. Ability to organize resources, establish priorities, goals and objectives for projects and initiatives.
- Strong leadership, mediation, facilitation, organization, to contribute to the implementation of the Brand across the organization.
- Strong judgement to facilitate and lead tourism and marketing implementation in a public sector environment with proven outcomes.
- Demonstrated presentation, conceptual, analytical and report-writing skills. Highly developed communication and interpersonal skills
- Demonstrated political sensitivity and ability to maintain confidentiality.
- Demonstrated understanding of the Ontario Municipal Act and related regulations.
- Ability to work scheduled and unscheduled hours as required.
- Class G driver’s license with reliable vehicle for use on corporate business.