Brand Marketing Manager

1 week ago

Vancouver, Canada Untitled Advertising Lab Full time

**Brand Marketing Manager (Mobile & PC Games)**
- Location: Canada (Vancouver preferred) | Full-Time | Remote or Hybrid_

**Salary Range: CAD $68,000 to $72,000**

**About Us**:Untitled Ad Labs is a full-service marketing agency purpose-built for mobile and PC game studios. We specialize in bringing games to life through player-first strategies, smart content, and community-focused campaigns. Whether we’re launching a new title or growing an existing one, we partner closely with developers to engage players and make every interaction count.

**The Role**:We're looking for a Brand Marketing Manager to lead go-to-market and growth strategies across a portfolio of mobile and PC games. You'll collaborate across teams to shape campaign narratives, optimize store presence, and build marketing roadmaps that support every stage of a game's lifecycle. A core part of this role is staying attuned to players—understanding what they care about and making sure every campaign reflects their voice and experience.

This is a key role in our company’s growth. As a small, fast-moving team, we need someone ready to make an impact from day one. It’s both a strategic and hands-on position, ideal for someone who can confidently shape high-level plans and is equally comfortable rolling up their sleeves to execute them.

If you come from a background in product marketing, publishing, or community and know what gets players excited, you’ll fit right in. If you thrive in collaborative environments and care deeply about the player experience, we’d love to hear from you.

**Responsibilities**
- Lead marketing strategy and campaign execution for mobile and PC game titles
- Develop and manage go-to-market plans for launch, soft launch, and major updates
- Own App Store and Steam optimization, including creative and copy updates
- Collaborate with creative, UA, and social teams to align messaging and content
- Track performance metrics and adjust campaigns based on player behavior and data
- Create long-term and short-term campaign calendars that support retention, acquisition, and re-engagement
- Act as a key marketing contact with developers, partners, and internal stakeholders
- Ensure campaigns reflect player needs, community feedback, and platform trends

**Qualifications**
- 3 or more years in a marketing role within the games industry
- Experience launching and growing mobile or PC titles
- Strong knowledge of ASO, campaign planning, and user lifecycle strategy
- Comfort working across creative and analytics teams
- Bonus: copywriting or content development experience
- A deep understanding of what players care about, and how to reflect that in your work

**Compensation and Benefits**
- Salary: CAD $68,000 to $72,000
- Health benefits package (including dental and mental health support)
- 2 weeks paid vacation
- Paid summer and winter studio closures (additional 2 weeks off)
- Flexible remote or hybrid work model
- Supportive team culture and clear growth opportunities

**Untitled Ad Labs is an equal opportunity employer.** We are committed to creating an inclusive, respectful, and diverse workplace where everyone has the opportunity to thrive. We welcome applicants of all races, ethnicities, genders, sexual orientations, abilities, and backgrounds.

Pay: $68,000.00-$72,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Vision care

**Experience**:

- Gaming: 3 years (preferred)

**Location**:

- Vancouver, BC (preferred)

Work Location: Remote

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