CRM Strategist

**CRM Strategist, William Thomas Digital** Currently, we're seeking a CRM Strategist to join our award-winning team. We'd love to hear from you **About William Thomas Digital** Purpose-built to unite Canada's top technologists, strategists and marketing leaders, our goal as an agency is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients. We focus on marketing that matters, messages that connect, and a rooting in empathy and innovation. At our core, we're an agency for people who believe in better, who live by their values, and who don't mind winning a bunch of awards. We think you'd be a great fit. **About the CRM Strategist Role** We are seeking a CRM Strategist to join our mission. Reporting to the VP, Strategy + Experience and working closely with our cross-functional teams, you'll use your strategic skills, data know-how and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming. You will lead or support a variety of projects and programs, going deep to understand the market, the customer, the vertical, the brand, and their points of intersection before synthesizing your customer-first recommendations: Within 1:1 or data-driven channels, how can we best attract, engage, build trust, build loyalty - and help the buyer buy? You will confidently translate strategic insights, pillars and recommendations into briefs and technical requests that inspire big thinking while supporting implementation-to-spec. And on the other side, you will use your analytical skills to bring clarity to program performance, helping uncover what has worked, with whom, and how we can do better. **Experience we'd like to see**: - 3-7 years developing or supporting strategic initiatives with proven results - Experience using one or more analytics platforms such as Google Analytics or Adobe Analytics - Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred - Agency experience preferred **What you will do**: - Facilitate client discovery and lead stakeholder interviews to clarify business objectives and determine the scope of the opportunity - Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision - Employ a range of second and third-party research tools and tactics to discover or bolster customer insights and opportunities - Explore and analyze quantitative research and data sets, occasionally working with a data scientist, to evaluate performance, surface key learnings, and / or develop actionable hypotheses - Synthesize and develop strategic recommendations to build, optimize or extend our clients' 1:1 marketing ecosystems; distill enterprise-scale client challenges into actionable strategies and solutions - Lead 1:1 journey design (user flows), translating content, data and personalization strategies into an_ experience blueprint _that can then be picked up by a technologist or solution consultant for build - Confidently prepare presentations and materials which articulate William Thomas Digital's client solutions and strategies; Credibly and capably communicate, present and influence all levels of the client organization - Capably develop a working understanding of the experience opportunities available through Salesforce Marketing Cloud, Oracle Responsys, and / or other leading Marketing Technology platforms. **The successful person will**: - Be a resourceful problem solver - Be "experience obsessed" - Love the rapid pace of an agency environment - Proactively learn about our clients' business and customers - Be driven to deliver great work as part of a supportive, engaged team